Before you even begin brainstorming possible markets to target, you need to seriously consider the following…
- What are you interested in?
- What are you passionate about?
- What subject or topic do you have a lot of knowledge about?
- What are people always coming to you for advice about?
Whether it’s expertise you picked up on the job, skills you developed through a hobby, or interest in a subject you’ve long wanted to explore further, just about every single skill or interest you have is something that can become the foundation for a successful business.
And if you base your business on something you’re already familiar with, you’ll be building on your existing knowledge. And that means you’ll be able to focus on developing your online marketing knowledge and avoid the steep learning curve and research involved in starting a business in a field you don’t already know about.
You’ll also be able to speak knowledgeably and credibly about your product. Once your business is up and running, you’ll need to prove that you’re the expert to turn to when people are trying to solve their problem.
This will be much easier if you start with something you already know, then use the tools we’ll give you to successfully promote your idea on the Internet — and profit from it!
a. “But what ARE my skills and interests?”
Occasionally our customers tell us, “I don’t have any unique skills or knowledge.”
That’s baloney! If you honestly believe you have no valuable skills or knowledge, you’re selling yourself short. We’re certain that absolutely every single person reading this book has some kind of knowledge or skill that could be the foundation of a successful business.
Carefully consider your own interests, hobbies, and areas of expertise. If you find it difficult to pinpoint exactly what these are, don’t worry! You’re not alone. A lot of people have trouble figuring out what makes them “tick.”
You simply need to stop and think about your life experiences. Create a list of all the jobs you’ve ever had… all the hobbies you’ve ever pursued… all the volunteer work you’ve ever done… all the times you’ve helped someone and felt really good about it… and all the things you’re interested in or think you’re good at.
If you feel like you’re on the spot and forgetting something, don’t just give up! Keep a note pad handy and jot down things as they occur to you — and remember you can always add more later! Sometimes the best ideas show up in the weirdest places, so be ready when inspiration strikes!
b. Explore your skills and interests
In order to pinpoint where your areas of skill and interest lie, write down your answers to the questions listed below. These questions are designed to get you thinking about what really matters to YOU.
Passions and Skills Questionnaire
- Do you play any sports? Which ones?
- If you had a million dollars and a week’s worth of free time, what would you do? List the first activities that come to mind.
- What websites do you visit when you’re just “surfing around” online? What topics do these sites cover?
- Have you ever won a trophy or award? What for?
- Have you ever been recognized for a contribution of services? What did you do?
- Do you have pets? What kinds? If yes, did you train them a certain way? Shows? Clothes? Hunting? Tricks?
- Do you have kids? What do you like best about being a parent? What do you find most challenging?
- Do you have any specialized education? Have you ever taken a class in a subject like pottery or sailing?
- Have you ever volunteered anywhere? What did you learn through this experience?
- What lifetime accomplishment are you most proud of? What did you learn from this experience?
- Do you have firsthand knowledge of any medical illnesses or issues? If so, which ones?
- Do you collect anything? If so, what?
- What television shows do you enjoy? What kind of music do you listen to? Do you ever attend theater events or other events related to the arts?
- Is there anything you’ve ever really wanted to do or learn about, but just haven’t had the time for?
- At a party, when you’re talking to a stranger, what’s your “fall back” topic of conversation?
- At work or with friends, on what subject are you the “go-to” person?
- What is you academic background? Any degrees or certificates?
- What was your favorite job? What was your role?
- What would your best friend say you’re best at?
- Have you done any renovations to your house yourself? Have you built or designed anything you’re proud of?
Want My Feedback?
Would you like me to review these with you to see if any of them have any REAL business potential? Click here to email me your answers and to schedule a free 15 minute phone consultation to find out the fastest and easiest possible way to take advantage of profit opportunities that exist in these areas of interest.
Have a great weekend!
Director of Marketing, IMC