I’ve received a ton of questions this week about what to offer their website visitors to get them to join their mailing list.
Last week, I explained that if you are losing money if:
- You are not collecting email addresses
- You are not communicating with your list regularly
- You do not include revenue producing links in EVERY email communication.
This week I explain exactly what do to bring your email list marketing up to date for 2012.
Here are 5 steps to earning the most profit from your list marketing efforts.
Step 1: What Do Your Visitors Need?
Spend some time reviewing your market research and your website traffic reports to determine what is bringing these visitors to your website.
What common problem, need, or want can you help them with?
You’ll need to know why people visit your website and what they want before any of this will work. Otherwise, your list will be filled with lots of people who will never buy your products and services.
Step 2: Decide What To Offer
Come up with something free that you can send to your subscribers such as a free report or ebook. Make of something that gives great information that demonstrates how you can help them.
Start simple by compiling some articles or blog posts onto a short report. offering a free chapter of your book also works well.
Step 3: Write a Great Title & Headline.
It’s not how good your content is that will get people to opt in, but rather how compelling your title & headline is.
Test different headlines and titles until you are getting the maximum number of website visitors joining your list.
Step 4: Get a Good Email Service Provider.
It is literally impossible to manage a mailing list manually while keeping up with new subscribers, unsubscribes, and staying compliant with all the various anti-spam regulations.
Using a white-listed email service provider such as iContact, will ensure that your emails are delivered to as many inboxes as possible, while automating the rest of the process so that it is easy to maintain and communicate regularly with your valued subscribers.
Step 5: Communicate With Your List Regularly.
It does you absolutely no good to go to all the trouble of building a list and then never communicate with them.
Set your list up to send automated messages (known as autoresponders) every few days so that the communciation is frequent enough that your subscribers will know who you are.
List marketing is all about staying in constant contact so that when your subscribers are ready to buy, they will buy from you and not one of your competitors.
Want To learn More?
On Wednesday at 11:00am Pacific Time, I will be teaching the Internet Entrepreneur Club members step by step how to build highly responsive mailing lists, develop trust with the subscribers, and earn more profit with every email.
I look forward to seeing you at the webinar.
Make it a profitable day!