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Latest Articles

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Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages — traffic that converts to buyers.

Some marketers us…

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No matter how great your product is, or how great your website looks, your online business will be left spinning it’s wheels unless the search engines know you exist… and your potent…

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content-is-the-key

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If you want to make your website “sticky” — in other words, a site people want to return to again and again — your  focus should be on providing valuable content that you…

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Chrome support for Greasemonkey

Back in December, I happened to click on a Greasemonkey script in Chrome and was shocked that it just worked. At the time, I wrote a note within Google that said Whoa. I just clicked on a Greasemonkey. […]

To Regain Luster, Oscars Get a Social-Media Makeover

LOS ANGELES (AdAge.com) -- Like all things Hollywood, Oscar is getting some work done to keep up a more youthful appearance. Along with the ballyhoo surrounding the Best Picture category, now with 10. […]

The Art of Shameless Self-Promotion

I’ve found it just doesn’t pay to crow too much about what I’ve accomplished. Sure, I celebrate when things go well. But I’ve found that talking too much about my achievements leads not only t. […]

Pass or Fail, Pepsi's Refresh Will Be Case for Marketing Textbooks

NEW YORK (AdAge.com) -- Pepsi's Refresh Project, a first-of-its-kind experiment in social media that invests the brand in community-building projects, won't simply leave a legacy for the recipients of. […]

Five Areas to Focus On for Effective SEO Copywriting

When I first started Copyblogger in 2006, I was almost militantly against on-page search optimization. Seems strange, since I’d been a successful student of SEO since 2000. It was because I saw all. […]

Improving Arabic searches and talking more about ranking

Moustafa Hammad and Mohamed Elhawary, a couple engineers in our search quality group, just did a nice post about improving Arabic language searches: Our algorithm employs rules of Arabic spelling and. […]