Well have you tried pop-ups?

The Marketing Experiments research laboratory recently revealed dramatic test results for a lead-generation opt-in form on a credit counselling site. The pop-up version attracted 63% more leads than the control version, which was a standard opt-in form on the web page.

The Marketing Experiments people figured this was a pretty radical experiment because they knew how much website visitors hate pop-ups.

We’ve never been quite so leery about the things.

Our own long experience at the Internet Marketing Center shows that pop-ups can easily yield double-digit improvements in opt-ins and click-throughs, as long as you don’t overuse them.

Yeah, of course you hate pop-ups… but get over it. The in-your-faceness that makes them so irritating is the very thing that makes them so effective. For at least couple of seconds, they cannot be ignored!

Or at least, they can’t be ignored if they’re actually seen. Pop-up blockers see to it that any old-style pop-ups don’t pop up. But the alternative, Hover Ads, are actually part of the web page being viewed, so pop-up blockers have no effect on them. (Our own Hover Ad Creator software is on special at up to 50% off right now.)

So if you’ve been avoiding pop-ups or Hover Ads just because everybody hates them, why not grit your teeth and test them out? You might just find that more of your visitors will do exactly what your call to action tells them to… even though they hate pop-ups too.