Quick Profit Boosters

The IMC Team — Sat, 09 Aug 2008 20:34:49 +0000

My Advanced Mentoring Team is out there on the front lines every day testing new strategies and re-testing old ones.

This week they sent me some spectacular results for ideas that are so quick to implement I had to tell you about them right away.

Double your sales in a day

Mentor Cijaye Depardine says:

"I viewed my stats for the month — and recognized where my highest exiting pages were — and decided to analyze those pages.

"When I did, I found out that I was missing a call to action on them. So I put a product offer up (I know — it should be common sense…but hey — this is little stuff we tend to forget!).

"As a result I increased my sales by 100% per day. That was easy…

"… But how much money did I lose before I did that!"

Shoot your click-through rate up 30%

Search marketing expert Nicole Ephgrave did an experiment with a group of website owners who are already highly successful.

She says:

"Take a look at your title tag and meta description tag. How inviting are they?

They’re what people see when a search engine brings up your listing, like this:

If they’re boring, or they don’t tell the searcher they’ve found what they’re looking for… why would someone click through to your site?

In the test, everyone made their title and meta description tag more enticing…

… and BAM! "Everyone in the test received 30% higher click-through rate."

"Now before you go and uproot your tags, remember your title tag is one of your most important tags, so you still need to start it off with the main keyword phrase you are optimizing that page for. Same goes for your meta description tag."

Your title and meta description tags go in the section of your HTML code.

Get 5-star feedback on eBay

Finally, Advanced eBay Mentor James Lewchuk was getting okay Detailed Seller Ratings for his eBay store… but okay doesn’t get you higher placement in eBay’s search results.

Detailed Seller Ratings are where buyers rate you out of 5 on your item description, communication, shipping time, and shipping & handling charges. eBay buyers often think that a 4 rating means "sure, no problem, the transaction went fine" and only superhuman efforts should get a 5.

Well, they’re wrong.

"No problems" should get a 5. And sellers can actually be penalized for getting ratings as high as 4.5.

So James started ASKING for top marks. He says:

"Since I started sending email encouraging my buyers to leave 5 stars, I‘ve got DSRs of 5/5/5/4.9 for the last 30 days."

With those Detailed Seller Ratings, he’ll get way better placement in the eBay search results. He’ll get some fee reductions as well.

And all he had to do was ask nicely.

Is Your Site a Keyword Flea Market?

Nicole — Sun, 10 Feb 2008 19:53:30 +0000

Don’t turn your site into a "keyword flea market!"

A friend of mine recently asked me to review the search optimization work he’d just done on his business website.

I clicked on "View Page Source" in Firefox to see the keywords he’d included in his HTML code…

… And I almost had a heart attack!

Turns out he’d included more than 60 different keywords in his keyword metatags… and most of them had no connection to what his site was actually selling.

You probably know that one thing we here at IMC preach is, "Don’t turn your site into a flea market!"

In other words, don’t try and sell a whole bunch of totally different products — such as pet supplies, jewelry, and sporting goods — on the same site, because you’ll find it absolutely IMPOSSIBLE to target your marketing efforts to the right people.

(Why? Because the people who go online to buy jewelry are NOT the same people who are searching for pet supplies or sporting goods on the Internet — and if you try to appeal to all of them at the same time, you’ll have such a mixed marketing message you won’t be able to speak to ANY of them properly.)

Well, the same principle applies to your keywords.

Whatever you do, don’t use the "flea market" approach to your search engine optimization efforts.

You have to keep your keywords as focused as possible!

When you use a keyword research tool like Keyword Discovery or Wordtracker, go for the specific keyword phrases. Don’t get sucked in by big traffic numbers, thinking the more people you get to your site the better.

After all, why brag about traffic when it doesn’t turn into a sale? Say, for example, your site sells an "all natural" solution for acid stomach problems…

… You start to do your keyword research and you discover that the keyword phrase "natural remedies" has 288 daily searches — but over 2,000,000 sites competing for it.

… While the phrase, "acid reflux natural remedies" has 67 daily searches — with just over 11,000 competing sites.

Do you want to spend all your time and effort trying to optimize for the first phrase, which gets more searches — but is so general, you’ll never know how many of those searchers want to buy your stomach acid remedy?

(Not to mention the HUGE number of competitors it has!)

Or would you go for the second term, which only has 67 people searching for it — knowing those 67 people are looking for EXACTLY what you offer? (With a MUCH lower competition number to boot!)

Obviously, the second term is the one to choose!

Sure, you might get less traffic (though with over 2,000,000 competing sites, I doubt you’ll get much traffic from the first term) — but the visitors you DO get will be MUCH more likely to buy your product.

So make sure you focus your efforts on the specific keywords that describe EXACTLY what your site offers. Don’t be tempted by more general keywords with higher traffic numbers — because they’ll never send you the traffic you want.

Finally, remember to optimize each page of your site for only 2-3 keywords MAXIMUM. It’s literally impossible to optimize a web page for more than that.

That’s why it’s so important for you to do the research and find the keywords that will pull the BEST visitors to your site — not just the MOST — so you can focus all your optimization efforts on them!

InternetMarketing.com » keyword phrase

Quick Profit Boosters

Is Your Site a Keyword Flea Market?