Well those searches on your own ads can cost you money.

If you search for your ads over and over on Google, you’ll lower your click-through rate. (Because unless you’ve got money to burn, you’re not going to click on your own PPC ads!)

And a lower click-through rate can result in a lower Quality Score, which Google uses to determine where your ads appear on the page and how much you pay per click. So you could end up paying more money for a less prominent position.

If you want to preview your AdWords pay-per-click ads in Google’s search results WITHOUT incurring needless impressions that lower your Quality Score, use this handy tool: www.google.com/adpreview.

The Ad Preview Tool allows you to preview ads using a variety of different criteria, including:

- Keywords
- Google domain (e.g. Google.com, Google.ca, Google.co.uk)
- Language
- Location

You want your advertising dollars to go as far as possible — so use the Ad Preview Tool to make sure you don’t dilute your all-important Quality Score when you simply want to check out where you ads appear in the search results.