Tag Archives: salescopy
New FTC Rules on Testimonials and Endorsements
Pay attention if you use testimonials in your salescopy, or if you endorse other people’s products on your blog or website in return for any type of compensation. The FTC …
High-risk words to stay away from.
If a word is hard to pronounce, people will assume that whatever it represents is risky. This comes from the results of a recent study published in Psychological Science. The …
Use Benefits To Increase Sales
When it comes to your website, the MOST important elements are the WORDS you use to sell your product. People don’t come to a website looking for pretty pictures or …
First Things First
You’ve got your site up. NOW what? "Derek, there’s so many things I need to do to my website… I don’t know where to start! What should I focus on?" …
Free Pants
A Quick Lesson in Salescopy for Online Marketing So the other day a shopping bag appears in our hallway, and on the side somebody’s scrawled in felt pen, FREE PANTS. …
Can the comma… enter the ellipsis
Want to get people to read all your salescopy? Forget about it. Want to get them to read MORE of your salescopy? Then make it eyeball friendly… by breaking up …
Your 10 step rescue plan
Imagine: After weeks of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made a single sale. Not. One. …
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Are You Making These Seven Fatal Mistakes with Your Website Copy?
People don’t come to a website looking for interesting pictures or cool design elements – they come looking for information. … That’s why you need to make sure to give them …