Google recently did an audit of  their own sites to see how well they were implementing proper SEO marketing practices, and discovered some dead-simple SEO basics they’d ignored. Check out the Google SEO tips video , where Matt Cutts presented their findings.

The experiment also resulted in a 49-page PDF of SEO tips full of quick fixes and how-tos so you can make your site a Google magnet.

When you’re readdressing your on-page SEO there are a few things you need to remember:

• The spiders determine what your site is about by looking for keywords in your text and in the HTML code behind your site.
• Your keywords need to relate to the content on the page.
• Spiders automatically follow links between pages, which is why it’s important to get links pointing to your website from other relevant sites. The links from page to page within your site can also help the spiders.
• Spiders are attracted by new content. Once your site has been indexed, they will return whenever you update or add something new.

To make it easy for you to quickly check your on-page SEO, here’s a handy list you can work through. Tick off what you’ve done and make a note of what needs to be addressed so you can start bringing those spiders back to feast on your content!

• My website is peppered with keywords and synonyms.
• My top-performing keywords are in key positions on my web pages, including all of the following:
  • My domain name
  • My title tag HTML code
  • My headlines and subheads, complete with proper <h> tags in their HTML code
  • My web page content — where they’re often bolded or italicized
  • The source code behind my images — both image tags and alt text
  • The anchor text on links to my other pages 
  • My description and keyword meta tags
• I have a well-organized XML sitemap (If you don’t know where to start to build an XML sitemap, try the free generator at: http://www.xml-sitemaps.com.)

Remember, the more traffic you get, the more sales you can make — so taking a little time to update your on-page SEO can mean more than just better search engine rankings