If your product is the kind of item that people tend to buy only after they’ve had the chance to experience it, you might experience some challenges when you try to sell it online.
Your visitors can’t touch or taste or smell your product from a picture — or even a video — so it’s up to you to describe the benefits of your product as convincingly and clearly as possible in order to compel people to buy.
But what if you could get someone ELSE to write about your products on their blog, and get their readers interested in what you have to offer?
A personal recommendation from a third-party blogger who’s popular with your audience can be an effective way to convince potential customers to buy your product. After all, when it comes to marketing, nothing beats “word of mouth” advertising!
When a popular blogger recommends your product, their readers won’t be as likely to view their words as a “sales pitch.” There’s also a good chance the blogger will describe or display your product in a way you might not have considered — and that unique take might be just the thing to drive a new customer to your site.
Bloggers and content creators love having something fresh to talk about, and your product could be just the thing to inspire them. And from there, the buzz takes care of itself.
How to Approach Bloggers
If you decide to send samples of your product to bloggers in exchange for them mentioning it on your site, here are some quick tips to ensure a great connection:
- Choose a blogger who suits your product. Make sure the bloggers you approach a) might actually use a product like yours and b) have readers that might use a product like yours. There’s no use in sending your patented wrench to a food blogger! You’ll stand a better chance of them actually writing a review if your product is something they would consider buying themselves.
- Write a personal email to introduce yourself. The blogging world is one that prides itself on being “social”, and form letters can set a conversation off to a rusty start. You can include the same information in each email, but make sure to begin with a personal note about their content and why you wanted to reach out to them specifically about your product.
- Don’t send anything until they give you the “OK.” Even if they have an address posted somewhere on their blog or website, don’t send products without approaching them first. An introduction is a must.
- Don’t put limits on what they can write. One of the quickest ways to get a blogger to refuse to review your product is to tell them you don’t want them to say anything negative about it, or that you want them to address certain points about your product. You have to give them the freedom to give you honest feedback, and to share their honest thoughts with their readers.
Not only does constructive criticism gives you a chance to learn about how you can improve your product, but it lends an authenticity to the review that blog readers appreciate. (And if you have concerns about some aspect of your product getting a truly negative review, then you probably shouldn’t be sending it out to anyone — including your customers!)
Where Do You Find Bloggers to Recommend Your Products?
If you’re looking for bloggers to approach with samples, plug your keywords into Google BlogSearch, and check the results to see who might be writing about your industry, or might be interested in testing a product like yours.
Then send an email with an offer to get started — and get ready for some great buzz for your product.