How would you like to get twice as many of your subscribers to take critical action on your site? (Like buy something)?
All you have to do is make sure your emails answer one little question… HOW?
Before anybody can follow through on the action you want them to take, they have to know how. And you can’t just assume that they already know. So you need to provide them with detailed step-by-step instructions that walk them through the entire process.
After all, if you make it easy for your subscribers to do something, more of them will do it!
One of our in-house marketing specialists, Cijaye, recently sent out detailed instructions for a number of different actions to her mailing list across the board. She even saw a 50% increase in activity in one case!
Here are the actions she explained:
How to leave comments on a blog — Why is this important? Because more comments equals more content on your site, which translates to better search rankings, more traffic, and more sales!
Plus, the more you encourage people to enter the conversation, the more they feel like part of your community. Not only will they be encouraged to return to your site, they will also feel more of a personal connection to you — which will make it far easier for you to persuade them buy your product.
How to join a forum — Again, when you actively involve people in your community you will get more repeat visitors… which results in more sales.
When Cijaye sent out an email telling people exactly how to sign up for her members-only special gallery, she was was rewarded with a 50% increase in members!
How to use Paypal to buy products — Amazingly, this is one simple strategy many website owners overlook. When you email people and tell them exactly how they can buy something from your site, you will get more sales!
Cijaye sent her subscribers an email explaining how to purchase her products using PayPal — and not surprisingly, she saw an immediate impact on her bottom line.
People are just too busy these days to figure out things their own or to remember to take specific actions. It’s your job as a business owner to help them along the way… and by helping them… you help yourself!