Day Four of Your Online Business Tune-Up: Get Your PPC on Track in 2010!

For more about this series,  click here.

Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages — traffic that converts to buyers.

Some marketers use PPC to send traffic to a site that hasn’t been ranked yet in the “natural” (unpaid)  search results, while others keep PPC in their toolbox even when they’re getting  decent organic traffic. As long as they’re making more money than they’re spending on their ads, they see it as a win-win.

If you’re looking to put PPC to work for you in 2010, here are some key…

Day Three of Your Online Business Tune-Up: Boosting Your SEO Efforts in 2010

For more details on this series, click here.

No matter how great your product is, or how great your website looks, your online business will be left spinning it’s wheels unless the search engines know you exist… and your potential customers can find you in the search engines!

We wrote on Day One about giving your website a thorough tune-up, and on Day Two about providing great content on your website to keep your visitors and customers coming back again and again.

Now we’re going to give you some tips on snagging more search engine traffic in 2010.

Revisit your keyword research regularly: If…

Day Two of Your Online Business Tune-Up: The Power of Great Content

For more details on this series, click here.

If you want to make your website “sticky” — in other words, a site people want to return to again and again — your  focus should be on providing valuable content that your visitors simply can’t find anywhere else.

Visitors might not make a purchase the first time they stop by, or even a few visits down the line, but when they’re ready to spend money on a solution to their problem — or on pretty much anything that interests them — you’ll have positioned yourself as someone they can trust to buy from.

After…

Day One of Your Online Business Tune-Up: Is Your Website Working For You?

For more details on this series, click here.

Now that we’ve finished up with the 2009 holiday season — an incredibly busy time for many online businesses — it’s time to make sure your website is ready to serve your visitors and customers effectively in 2010!

We’ve noticed over the years that many e-commerce pros tend to neglect their sites  in favour of product development or new internet marketing strategies… without realizing that they’re putting all that effort to waste if they’re not providing their visitors and customers with a great experience!

Give your website our 5-step website checkup to make sure you’re in top shape for…

Starting Tomorrow: Tune-Ups to Get Your Online Business Revving in 2010!

…. Ideas and tips for developing valuable content at your website, newsletter or blog…

… Testing strategies to ensure that your marketing efforts are getting the results you crave… and much, much more!

Tune in tomorrow…

Starting Your Own Home Internet Business: What Can You Expect?

If 2010 is the year you launch your own successful home business on the Internet, here’s a great essay you should check out.

It’s by Paul Graham, founder of a venture firm specializing in funding start-up companies. He recently interviewed a number of people who started their own businesses with his company’s funding. The main question he asked them was, “What surprised you?”

The answers make for some really interesting reading for anyone who’s thinking about taking the plunge and starting a home business online. This essay will give you some idea of what you’ll be experiencing in the months ahead. Although your…

Season’s Greetings from the Internet Marketing Center

Our best wishes to you, your family, and friends during this holiday season. May 2010 bring you joy and prosperity, and may you meet all your goals.

We look forward to helping you build and grow your online business and learning from you as much as you learn from us.

Season’s greetings, and Happy New Year
The IMC Team

Free Business Cards for You

To kick-start the holiday season, we’ve got a gift for you!

We’ve arranged through VistaPrint.com, one our partners, to send you 250 free custom-printed business cards, which you can personalize however you want.

And if you think an online business doesn’t need business cards, you’re wrong. Every encounter is another chance to tell people about your business. This article will give you great ideas for making the most of this underrated marketing tool.

Don’t underestimate the power of the business card and what it can do for you. A business card is you when you can’t be there, and portrays the personality and image…

Pop-Ups — Sure You Hate Em… But They WORK

Want to make more money online? Increase your conversions? Build your opt-in list? Get more leads?

Well have you tried pop-ups?

The Marketing Experiments research laboratory recently revealed dramatic test results for a lead-generation opt-in form on a credit counselling site. The pop-up version attracted 63% more leads than the control version, which was a standard opt-in form on the web page.

The Marketing Experiments people figured this was a pretty radical experiment because they knew how much website visitors hate pop-ups.

We’ve never been quite so leery about the things.

Our own long experience at the Internet Marketing Center shows that pop-ups can easily yield double-digit improvements in opt-ins…

What We’re Thankful For

The entire team here at the Internet Marketing Center wishes our American customers and clients (and everyone else celebrating today, of course) a very Happy Thanksgiving!

We are very thankful for you and your support. In fact,  the best part of doing what we do is the opportunity to meet so many amazing people — people with big dreams and goals to pursue, and big hopes for themselves and their families.

We hope the holiday brings you time with the people you love, and the chance to give thanks for all the good things in your life right now.

Throughout the year, we’ve heard…