New FTC Rules on Testimonials and Endorsements

Pay attention if you use testimonials in your salescopy, or if you endorse other people’s products on your blog or website in return for any type of compensation. The FTC has introduced new rules that require more disclosure. The rules go into effect on December 1, 2009.

The rules aim to protect consumers from:

• unrealistic expectations
• unverified results claims
• paid endorsements disguised as editorial content
• endorsements that don’t tell the truth

Here are the basics:

Testimonials

Testimonials turbocharge your marketing. If you can quote happy customers who have achieved great results, it’s almost as powerful as somebody recommending your product to a friend.

And of course you always want to quote…

Get the most out of your affiliate program!

If you’re thinking about making money as an affiliate, check out this helpful how-NOT-to video from Advanced Internet Marketing Mentor David Gordon-Smith.

He’ll tell you how to avoid the mistakes that so many new affiliate marketers make.

How to earn true love from your affiliates…

Affiliate marketing is a VERY successful strategy for many online businesses — but if you don’t put in the effort to ensure your affiliates feel motivated to promote your products, you might just be wasting your time!

So how do you motivate them?

Well, it’s actually pretty simple! Give them the tools and information they need to share you with their visitors and subscribers, and then make sure they know you appreciate their time and effort.

Unfortunately, many folks who start affiliate programs think their job ends when they sign up a group of marketers… when really, they’re just getting started! It doesn’t…