10 Autoresponder Ideas to Increase Your Profits By Jenn Blanchard | Posted June 5th, 2008
It’s a fact that 20% of your customers are responsible for 80% of your sales.
At least 20% of people who have purchased from you once will buy from you again if you follow up with them.
Let’s put it another way… one-fifth of your customer base is just sitting there waiting for you to offer them something new!
If you don’t follow up with your customers, you are losing a lot of profit — it’s as simple as that.
Your existing customer base is four or five times more likely to buy from you than to purchase somewhere new. And this "lifetime value" of your customers is one of the greatest assets of your business.
You can target your existing customers with regular emails, called autoresponders… without ever having to write yourself a reminder notice, or draft a new message each time.
Autoresponders are just the prewritten emails automatically sent out to anyone who requests information from you.
Once you have your autoresponder set up, there are any number of emails you can send out on a regular basis, including…
10 great ideas for autoresponders
- Send a confirmation email after a subscription request or purchase
- Send a thank-you message after a purchase
- Ask your customers if they’re happy with the product after they’ve had it for a little while
- Follow up on a purchase anniversary
- Remind customers if they have an appointment with you if you’re running a service-based website
- Send out a short survey asking your customer’s opinion about shipping times and any improvements you can make to your product
- Send a follow-up offer on your customer’s birthday
- Offer a customer loyalty voucher after they have made several purchases
- Remind customers to bookmark your site, and offer to email them when new information has been added
- Contact customers and remind them of what you can do for them during holidays and specific shopping seasons
Sending follow-up promotions is an excellent way for your business to generate a healthy amount of extra income without sucking up your time.
In fact, if you do it right, you should expect to immediately increase your revenues by an extra 30% to 50% just by sending follow-up promotions.
Think about it… how much extra money would that be for YOUR business?
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