14 Words To Lose Money By The IMC Team | Posted January 31st, 2008
Knowing what not to say in your salesletter is easier than learning what to say.
Here you’ll find the 14 words that lose money when used.
In some cases they may seem unavoidable, however take note of the 14 words that lose money listed here, and the examples of how they may be rephrased to become “money words”.
Using any of these words jeopardizes potential sales before you even have a shot. Don’t ask your customers to “buy” by using contradictory words that actually lose money.
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