Copywriting

5-Minute Credibility Booster for Your Site

by The IMC Team on May 1, 2009 · 90 comments

Here’s a five-minute exercise that will vastly improve your site’s credibility: Fix your typos.

Use this quick guide to the most commonly misused words and misspelled words we’ve found on websites. Your spell checker won’t catch most of them (you ARE using your spell checker on your website copy, aren’t you?). So go find them and fix them and you’ll automatically smarten up your site.

Wrong                    Right
alot                              a lot
definately                    definitely
should of                     should have (would have, could have, etc.)
use to (past)                used to
your’s                          yours

Confusions

anecdote A quick story of something that happened, often used as an illustration of a point.
antidote A drug that counteracts a poison.
He told an anecdote about how they discovered which antidote the patient needed.

complimentary Free; or saying nice things.
complementary Related to; going well with something else.
She was very complimentary about the main course and the complementary side dishes.

everyday Commonplace, not remarkable.
every day Two words meaning… well… every 24-hour period.
I call it my everyday china, but I eat out so much I don’t use it every day.

farther Describes physical distance.
further Anything other than physical distance.
The farther I traveled from home, the further I came to understand how others live.

home in To get closer and closer to a target, as in radar.
hone To polish or perfect.
I’m honing my skills at homing in on a niche market.

i.e., That is… in other words… what I really mean is…
e.g., For example…

X and I Use “I” when you’re performing an action.
X and me Use “me” when you’re the object of the action.
X and myself Wrong in all circumstances.
Simple rule: if you eliminated the “X and” part of the sentence; which word would you use?
The tickets were given to Jarrod and me, but Lisa and I went to the show.

its Belonging to it. Possessive, but there’s no apostrophe.
it’s It is. This a contraction, so the apostrophe takes the place of the missing letters and sticks the two words together.
It’s rumored that the company will lay off half its workforce.

lay, laying, laid You lay something down, you were laying something down, you did or have laid something down.
lie, lying, lay, lain You lie down, you were lying down, you lay down in the past, you have lain down.
I always have to lie down after I lay tile.
He was just lying around when he was supposed to be laying down the rhythm tracks.
After the paramedics laid him on the stretcher, he lay there, terrified.

peak The highest point, the ultimate.
peek A quick look at something. (So you want to invite people to take a sneak peek, not a sneak peak.)
pique Annoyance (noun); to provoke, invite, or arouse (verb)

their Belonging to them.
there Over there, there is.
There’s a spot over there where they keep their tools.

whose Who owns it.
who’s  Who is. That contraction thing again.
Abbott and Costello are the act whose classic bit was “Who’s on First.”

your Belonging to you. But almost universially misused in Internet communications to mean…
you’re You are. Again, it’s a contraction so it gets an apostrophe.
You’re about to get a big credibility boost to your site if you fix this one mistake.

A word about apostrophes. You don’t need one when you turn a singular noun into a plural.

It doesn’t matter what letter the word ends with; it doesn’t matter if it’s a proper noun; it doesn’t matter if it comes from another language; it doesn’t matter what part of speech it is when it’s not busy being a noun.

Videos have been replaced by DVDs.
The
Cratchits had us over for Christmas dinner.
Petunias are easy to grow.
Fastenings gave way in the storm.
Porsches and Mercedes Benzes are in demand.
Opt-ins signed up in droves.
The
ten-year-olds hated the clown.
Cafes are open for breakfast.

See? Not an apostrophe in the bunch.

Finally, don’t capitalize random words. If it’s a proper name of a person, place, or thing, capitalize. If it’s just a regular run-of-the-mill word, don’t. If you’re in doubt, check the dictionary.

So there you go! Just take just a few minutes to clean up these very common errors in your copy and you’ll put a professional polish on your site.

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