Can the comma… enter the ellipsis
Want to get people to read all your salescopy?
Forget about it.
Want to get them to read MORE of your salescopy?
Then make it eyeball friendly… by breaking up your blocky paragraph text with ellipses. These three little dots pack a punch, according to Anne Holland, Content Director of MarketingSherpa.
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[...] dodolovesme wrote an interesting post today onHere’s a quick excerptWant to get people to read all your salescopy? Forget about it. Want to get them to read MORE of your salescopy? Then make it eyeball friendly… by breaking up your blocky paragraph text with ellipses. These three little dots pack a … [...]
[...] em dash instead. (And I know Mr. Subtle is not a fan of ellipses, either.) But check this out… Can the comma… enter the ellipsis | Marketing Tips Featuring Derek Gehl Michel [...]
I agree… I think ellipses look better on a sales copy as it ‘looks’ like speech rather than technical rambling.