Can the comma… enter the ellipsis By The IMC Team | Posted March 16th, 2008
Want to get people to read all your salescopy?
Forget about it.
Want to get them to read MORE of your salescopy?
Then make it eyeball friendly… by breaking up your blocky paragraph text with ellipses. These three little dots pack a punch, according to Anne Holland, Content Director of MarketingSherpa.
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