One-third of all email marketers are clueless?! By Jenn Blanchard | Posted December 27th, 2007

I just came across a statistic that freaked the heck out of me…

Apparently, a whopping one-third of all inhouse email marketers don’t have a separate line item in their budget for email marketing.

In other words, when these marketers promote a product, they don’t bother to track whether it’s getting sold through their website… or through their email marketing campaigns — and so they have no idea how well each channel is performing.

Please, please don’t make this mistake yourself! If you run an email marketing campaign — and you don’t bother tracking the results — then how can you tell if the campaign is successful or not???

After all, there’s a HUGE difference between a campaign that results in hundreds of sales… and one that results in hundreds of people hitting the "unsubscribe" button!


Don’t you want you want to know which actions YOUR email readers are taking?

Of course, it’s difficult to track your campaign results if your email software or service provider doesn’t provide tracking features!

Fortunately, there are some excellent online service providers that make it easy for you to track the results of your email campaigns so you can see where they’re hitting the mark, and where they’re falling short.

After extensively researching all the email marketing service providers out there, we’ve discovered one that really stands out from the crowd — iContact.com. It provides extremely detailed tracking features that allow you to find out exactly how well your emails are performing — how many people are opening them, how many are clicking on the links in the message and visiting your sales page, how many visitors actually make a purchase, and a whole lot more.

Best of all, iContact is dead easy to use, so even a raw beginner can start sending emails to their list right away, without having to suffer through a painful learning process.

What really impressed us, however, were all the additional features iContact offers.

For example, they provide a built-in HTML WYSIWIG newsletter editor you can use to make extremely professional-looking newsletters — and there are 300 different templates to choose from, so you can guarantee the look of your newsletter is as fresh and original as the content it contains.

And — get this — you can even put a survey right in the body of your email! (If there’s one sure way to get your subscribers to interact with your email messages, it’s to ask them to fill out a survey.)

Plus, you can set up an unlimited number of merge fields within your emails — and send to as many list segments as you want — which means you can fully personalize your messages. (And when it comes to email success, personalization is the key!)

So if you’re currently using an email marketing tool that doesn’t offer detailed tracking features — or if you haven’t gotten your email marketing campaigns off the ground yet — then we highly recommend that you check out iContact.com before you consider going with any other email service provider. The prices are extremely reasonable, and for all the extra features you get, it’s pretty much the best deal out there. (They have set up a free trial for our readers at the link above.)

 

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