Build Your Opt-In List Fast with this Powerful Technique By The IMC Team | Posted July 7th, 2009
Are you looking for quick ways to build your opt-in list? Conduct an online survey!
Surveys are great for doing market research. But there’s an extra, hidden benefit to conducting a survey.
You can use it to grow your opt-in list!
That’s important because you can build a strong relationship with the people on your opt-in list by offering them lots of great information. Then, once they love you for all the free stuff you’ve given them, you can present your offer to them — and they’ll be far more likely to buy!
Here’s how you get started…
Simply create a survey with a program such as Survey Monkey and put it on a landing page — then use pay-per-click advertising with a program like Google AdWords to send traffic to that landing page.
Encourage visitors to complete your survey by making them an offer they can’t refuse. Offer them some valuable information you know they’ll appreciate in exchange for their participation. Just make sure their reward is something you can email to them.
Then, after they’ve finished the survey, thank them for their participation and ask them for their names and email addresses so you can send them their reward. Presto — a multitude of new opt-ins for your list, all for just pennies a click!
This strategy works amazingly well…
… In fact one of our in-house marketing specialists used it on her own private site and experienced an increase in her opt-in rates of an incredible 75%!
Of course, you don’t want to throw up any old survey on your landing page just to grow your opt-in list. Might as well ask meaningful questions so the survey results provide you with information that will help you grow your business. You can find out exactly who your market is and what they’re looking for — and how much they’re willing to pay for it.
Here are some tips to help you get the most out of your survey:
- Make an attention-grabbing pay-per-click ad – If possible, dangle the free “bribe” in front of your visitors right in the ad itself
- Keep the survey short – A maximum of 10 questions is usually best
- Keep the survey tightly focused — When writing your questions, concentrate on just one goal. What is the one piece of information you MOST want to learn from your survey?
We cannot emphasize enough how important a healthy opt-in list is to the success of an online business. Your subscribers are bound to become your best customers, so the bigger your list, the better. We recommend that you implement this list-growing strategy right away… then let us know what kind of results you get.
… Do you have any other great list-growing strategies to share? Tell us about them in the comments!
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