Canada Closes Loopholes for Spammers

Just a heads up… if you’re a Canadian email marketer, the forthcoming Electronic Commerce Protection Act has slightly different rules from CAN-SPAM. The Act was introduced mainly to prevent phishing, malware, and spamming from within Canada, so if you’re doing legitimate email marketing to your opt-in list and following CAN-SPAM rules you shouldn’t have a problem. But if you want to make sure, this MarketingSherpa article goes into detail about any differences that might affect your opt-in list management.