Increase your revenue by 714% By The IMC Team | Posted October 30th, 2007
Would you like to increase your revenue by 714% overnight?
We did, using a simple, but effective marketing Internet strategy: tweaking your headline!
Writing a compelling headline is an essential marketing Internet strategy for effective online selling. And by making just a few small changes, your site could be pulling drastically higher sales.
Surprised that your headline has such a huge impact?
Consider this: It takes most people just 10 seconds to decide whether they want to stay on your site a little longer or leave it forever!
That’s 10 short seconds to grab your visitors’ attention…
And a compelling headline is the most effective Internet business strategy for the job. In fact, your headline is the most important aspect of your site copy.
Let’s look at a real-world example that illustrates just how much of an impact a simple headline can make…
John Edward is a commodity broker who arranged for two-thirds bank financing on gold purchases. In other words, if you wanted to buy $10,000 worth of gold, you would only need $3,333 in cash, and the bank would finance the rest. His headline read:
"Buy gold with two-thirds bank financing!"
This headline, accompanied by good ad copy, made thousands and thousands of dollars every month. Because he was making $10,000+ a month, he was initially pretty happy and didn’t consider that he might be able to improve on his success… a HUGE MISTAKE!
John snapped out of his trance and decided to test some other headlines. He ran a few different ones, and each one pulled a little better (about 10%). However, about three weeks later, he ran this headline:
"If gold is selling at $330, send me $110,
and I will buy all you want!"
Well, this headline increased sales over 500%! All those months he was making $10,000+, he could have been making $50,000+. And this is just one example of how important a good headline can be!
There’s no if’s, and’s, or but’s about it. Creating an effective headline is one marketing Internet strategy you DON’T want to ignore.
(Check out our best-selling Internet marketing course salesletter for another example of a compelling, effective headline.)
To make YOUR next headline the Internet business strategy that performs by 500% or more, make sure it includes these five proven salescopy techniques:
- Relate a problem. Most people come online looking for information, particularly information that relates to a problem they want to solve.
Your marketing Internet strategy is to show them that whatever that problem is, YOU have a solution!
- Present the solution. Once you’ve described a problem, you need to show that you can solve it!
Use words that help your readers visualize your solution. Words like "How to…" and "Discover…" are good for helping people picture the end result.
- Focus on benefits. Describing how a product’s features will help your readers achieve their goals is a powerful marketing Internet strategy.
How will your product make your customers’ lives better? What’s in it for them?
Keep your visitors’ needs and DESIRES in mind, and explain how you’ll meet them.
- Speak intimately to your readers. Imagine you’re talking to a favorite customer when writing your headline. Use the same type of language as your customers to help you build a rapport with them.
Of course, if you’re selling professional software, for example, you’ll use different language than when you’re selling surfboards! Know your customers and then speak to them!
- Format your headlines so they "pop." Keep sentences short with one idea per line so that your message can be immediately understood by your readers. Use simple formatting like italics and ALL CAPS to emphasize important points in your copy.
Try these out when you write your next headline — and see for yourself how this marketing Internet strategy can dramatically increase your sales.
If you’re currently not making ANY sales, however, you might want to go through our "site-health" checklist to identify areas of your site that need work — so you can find YOUR most important Internet marketing strategy.
It might be that you just need more site visitors. (Without traffic, your headline won’t be able to work its magic.) If that’s you, read about the absolute fastest Internet marketing strategy for getting your first visitors to your site — without breaking the bank.
You can also create your advanced strategy marketing Internet plan for attracting even MORE targeted traffic to your site.
For more information on maximizing your "headline" Internet business strategy — and to learn our foolproof 12-step formula for writing salescopy that SELLS — check out our best-selling Internet marketing course.
The "Insider Secrets to Marketing Your Business on the Internet" lays out our proven 8-step system for starting and growing a profitable online business on a shoestring budget… the exact system we used to generate over $60 million in online sales!
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