The Shocking Secret By The IMC Team | Posted February 10th, 2008
Have you heard the news? The Internet has CHANGED!
It’s a whole new world out there… and if you don’t jump on this super-hot new trend RIGHT NOW, these changes are going to crash down on your head like a tidal wave and sweep away your chances of achieving online success — for GOOD!
Sigh…
How many times have you seen overblown "scare" pitches like this, telling you that the world of Internet marketing has been turned on its head, and only the savvy elite will survive the changes that are coming?
Every time I see something like this, I shake my head.
Sure, the Internet is growing and evolving… But the fundamental rules for making great money online have NOT changed at all.
And it drives me absolutely CRAZY when marketers use fear tactics to try and scare people into buying "The next hottest thing!"
The shocking secret is, there IS no secret!
I know that’s a funny thing to hear from the guy who sells a best-selling marketing course called, "Insider Secrets Course to Marketing Your Business on the Internet!"
But the fact is, there is no real "mystery"involved in creating a money-making online business.
All you need to do is follow these six steps:
Step #1: Find your niche market
You need to confirm that there’s a NEED for whatever it is your business is going to sell — and that people are willing to pay for it!
Also, you absolutely MUST research your competition to make sure your niche isn’t overcrowded with competitors who offer perfectly good solutions to the problem you want to solve for your customers. Otherwise, there may not be enough room for your business to grow and thrive.
Step #2: Make sure you sell the right solution
You have to come up with a product or service that does a good job of solving your market’s problem.
And there has to be something truly "special" about it!
You need to have some sort of "unique selling proposition" (USP) — something that sets your product or service apart from every other product out there.
Step #3: Keep visitors glued to your site with compelling copy
When you have an online business, the WORDS on your site are going to be your best salesperson — so you have to make sure they do the best possible job of selling the benefits of your product to your potential customers.
Step #4: Design a site that leads visitors straight to the order button
You have to make sure your website gives people exactly what they’re looking for — and makes it EASY for them to buy your product!
Step #5: Use an "opt-in" to capture leads and build customer relationships
Most people won’t buy from you unless they feel like they know you.
That’s why you need to capture your visitors’ email addresses so you can build relationships with them over time. Otherwise, you’ll only ever make a fraction of the sales you could be getting.
Step #6: Advertise your business to the people who are MOST LIKELY TO BUY
The beauty of the Internet is that you can laser-target your advertising so you only present your message to the people who are most interested in buying your product. And traffic channels like the ‘Net’s top search engines can help you drive thousands of qualified leads to your site — for little or no money!
… And that’s basically it!
All of these 6 steps are essential to the success of your business.
Once you have mastered all of these steps, you will be the proud owner of a website that’s guaranteed to generate you healthy profits.
HOWEVER, if you skip a single step, or do them out of order, you won’t achieve the kind of success you’re hoping for.
And you’ll end up wasting a lot of time (not to mention blood, sweat, and tears) trying to correct a painful situation you never would have experienced if you had done all these steps properly in the first place!
Are you confused by any of these 6 steps, or experiencing problems implementing any of them in your business?
If so, leave me a comment letting me know which steps you’d like me to explain in more detail – and I’ll do my best to fill in the blanks tomorrow.
To your success,
Derek Gehl
Comments (36 Comment)
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Derek,
I truly say “your article gives something cozy and cool with very effective information”. It looks simple but though it goes to our mind.
To Your Success…
Ali.
Hi Derek,
Seems like finding niche and targeted solutions are almost always advocated by gurus. However, is there really so much uncovered niches?
How do the points mentioned relates to people like me who do not have products to sell and are actively looking at affiliate programs?
I have made some summary on affiliate marketing at a new blog but i am still trying to draw parallel with what you have said here. Would appreciate if you can “shed some light” on it.
Tze Yong
http://internet-affiliate-marketing-guide.blogspot.com/
I think this sums up niche markets perfectly.
It is not so much just finding a niche in general but to find a popular yet specific niche, define an element of duress within that niche and offer information in regards to a solution.
It’s so brilliant in it’s simplicity.
The trouble is how do we go about finding these niches that are populated but not over promoted with problems to be answered?
Could you give us a case scenario and how you came about finding the niche/problem/solution?
Hope this is not to invasive to ask.
Hi Derek,
I have to say first off, that I have admired you for quite some time now. And yes I have seen many emails with the scare tactic involved. For me that makes me hit the delete button faster than anything else can.
Ross
http://www.JamesBrausch.org
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Sharon
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