Answer One Little Question — And Boost Your Sales by 50%
How would you like to get twice as many of your subscribers to take critical action on your site? (Like buy something)?
All you have to do is make sure your emails answer one little question… HOW?
Before anybody can follow through on the action you want them to take, they have to know how. And you can’t just assume that they already know. So you need to provide them with detailed step-by-step instructions that walk them through the entire process.
After all, if you make it easy for your subscribers to do something, more of them will do it!
One of our in-house marketing specialists, Cijaye, recently sent out detailed instructions for a number of different actions to her mailing list across the board. She even saw a 50% increase in activity in one case!
Here are the actions she explained:
How to leave comments on a blog — Why is this important? Because more comments equals more content on your site, which translates to better search rankings, more traffic, and more sales!
Plus, the more you encourage people to enter the conversation, the more they feel like part of your community. Not only will they be encouraged to return to your site, they will also feel more of a personal connection to you — which will make it far easier for you to persuade them buy your product.
How to join a forum — Again, when you actively involve people in your community you will get more repeat visitors… which results in more sales.
When Cijaye sent out an email telling people exactly how to sign up for her members-only special gallery, she was was rewarded with a 50% increase in members!
How to use Paypal to buy products — Amazingly, this is one simple strategy many website owners overlook. When you email people and tell them exactly how they can buy something from your site, you will get more sales!
Cijaye sent her subscribers an email explaining how to purchase her products using PayPal — and not surprisingly, she saw an immediate impact on her bottom line.
People are just too busy these days to figure out things their own or to remember to take specific actions. It’s your job as a business owner to help them along the way… and by helping them… you help yourself!
(4 votes, average: 3.5 out of 5)
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Great article, sometimes we just assume people know and after reading your article, I realize this is a huge mistake. Thanks!
Linden
Thanks for the tip.
No wonder nobody has bought anything from me yet.
Now I know it’s not because they don’t like me…it’s because they don’t know to go about it.
Will implement right away.
Makes sense! Thank you.
I think I might have overlooked this point-on suggestion. Will go back and update my content. Thanks for the timely suggestion.
Really a senseful and good tip.
Something so basic, yet so easily overlooked, Thanks
Yea, I often get questions on things that I thought people knew. So, I’ll try it
thanks
You would think that this was an obvious tip, but I think that because it is so basic people often over look it. It is important to make sure that people know what you want them to do.And equally important to make sure they know how to take the action you are wanting from them. Thanks for the reminder.
A confused mind says “no”!
You’re absolutely right Deane. Clear up confusion and misunderstanding and you clear away obstacles to buying.
That is one of the great reasons Internet Marketing Center has such a high rating with people. All their products do exactly this!