Features Vs. Benefits – The Showdown
by IttyBiz
Here’s a great article that helps your understand the difference between a feature and a benefit..
I would love to start by saying, “There are two types of people in the world…” but that would be both clichéd and inaccurate. There really are only two types:
Those who understand “Features Vs. Benefits” and those who don’t.
If you don’t get it, that’s OK. Not a lot of people really do. But if you run a business, you need to learn. Otherwise you (or your marketing consultant) will waste many precious and expensive hours trying to sell the wrong things.
What you need to know: A benefit results from a feature.
{ 10 comments… read them below or add one }
This is so critical–no matter what you are selling or promoting! Most customers initially do not want to know the technical details of the features of your product. They just want to know how that product will benefit them. Then, once you have their interest, you can to into the details of the features.
In this age of instant everything, your potential customers are in a hurry. You only have split seconds to distinguish your product or service from all the others–especially online, So, toot the benefits first!
Customers by benefits! Not features. A gizmo might have all these great features: gps capabilities, swiss army knife built in, video camera. But if these features are of no benefit to the consumer, it will not be purchased!!
It’s about time this be distinguished!! Thanks!
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