Internet Marketing Strategy

Top Five Ways To Make Strategic Alliances

by Jenn Blanchard on December 10, 2007 · 73 comments

Thanks to the Internet, it’s now easier than ever to get into "win-win" relationships with other businesses — and generate HUGE profits doing so!

That’s because online tools like email, web sites, and blogs make it SO MUCH easier to reach your customers and build rock-solid relationships with them.

And with useful tools like search engines, you can find other reputable businesses who sell to the same customers — and then work together to promote each other’s products.

Everybody wins!

Here are five of our favorite ways to ramp up revenues by forming strategic alliances with other businesses:

  1. Enter into a "link-exchange" partnership. You put a link on your site that leads to your partner’s homepage, and your partner does the same for you! If you have a a catalog-style sales page, for example, you could put a discreet ad in your sidebar or link to your partner’s products.

  2. Promote someone else’s products in your newsletter or blog for a percentage of each sale. Your "advertisement" could simply be a link and a bit of salescopy, or it could written as a detailed product review. Whatever works best for your market!

    (*NOTE: Affiliate programs are an EXTREMELY effective way to find new products to promote in this way… And you can learn more about my own affiliate program here.)

  3. Build credibility through third-party endorsements. Get to know the experts in your field! Send them free samples, if possible, so they can become familiar with your product. Give them a chance to be impressed by it!

    Then, if they like what you’ve got to offer, ask them for a personal testimonial endorsing your business. In exchange for their endorsement, you can offer them increased exposure and publicity — because their name and business will be put in front of YOUR visitors!

    You might even consider given them a small percentage of your sales. If their endorsement directs a big enough swarm of customers your way, it’ll probably be worth it!

    And that leads us to our next strategy…

  4. Capitalize on your OWN good name! If you’re known as a respected expert in your field, people are going to value your opinion and listen to what you have to say.

    So if you come across any products or services your customers might like, why not contact the businesses that sell them and offer to give them an endorsement in exchange for a small fee or percentage of each sale?

    Not only will you boost your revenues, you’ll get increased exposure and be able to spread the word about your business to your partner’s audience, as well!

    Finally, one of my favorites…

  5. Buy the reprint rights to someone else’s product. When a company has a product like a book or a video that they’ve been selling for a while, they may be interested in extending that product’s lifespan by looking for ways to introduce it to fresh new markets.

    This creates a great opportunity for you to get your hands on a well-established, successful product you can offer to your own customers.

    When you buy reprint rights, you get all of the files and documents you need to reproduce the product — and you’ll often get a tested and proven salesletter as well. So, all you have to do is put up the salesletter and start collecting orders!

    Best of all, you get to keep 100% of the profits!

Those are just FIVE of the ways strategic alliances can help you SERIOUSLY ramp up your profits.

But there’s no limit to the ways you can establish mutually profitable relationships with other businesses.

When you’re running an online business, you ALWAYS have to be on the lookout for ways to add new streams of income to your site. And one of the BEST ways to do this is by entering into "win-win" relationships with other businesses!

Make sure you keep your eyes open… you never know WHERE you’re going to find your next business partner!

Maybe your child’s teacher’s husband runs a business selling products that appeal to your target market. Or maybe your neighbor’s wife is a consultant whose services your customers are ALREADY clamoring to buy!

Who knows? Your next joint venture partner could even be the guy you see waiting at the bus stop every morning! His skills and expertise might dovetail perfectly with your own — and you just don’t know it yet!

In fact, just reading this newsletter, you’ve already discovered one joint-venture opportunity you may not have considered — the IMC affiliate program. You can read more about how to start promoting IMC products to your customers — in exchange for healthy commissions — here.

The point is, strategic alliance and joint venture opportunities are EVERYWHERE. If you keep yourself open to the possibilities, there’s no limit to where you can take your business!

Just make sure you research your potential partners carefully and contact them in a professional manner. Come to the table fully armed with all the best reasons why it’s in THEIR best interest to do business with you — and before you know it, you’ll be helping each other skyrocket your bottom lines!

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