If you’re like me, you get really frustrated when you know a website has what you’re looking for… but you just can’t find it anywhere!
So you hit your “Back” button and go spend your money somewhere else.
To make sure YOUR business doesn’t make the same mistake, there’s one
quick and easy trick that can dramatically increase your conversions…
Add a search box to your site.
Your potential customers are WAY more likely to buy from you if they can easily search your site to find what they’re looking for.
MarketingSherpa’s eCommerce Benchmark Guide found that 43% of consumers
use internal website search boxes, if they’re available.
There are four important points to consider when you add a search box to your site:
1. How big is your search box? A bigger, more prominent search box is more likely to be used.
2. Where is your search box located? Don’t
make people search for your search box! Successful online businesses
like Amazon and eBay put their search boxes at the top of all their
pages.
3. Pay attention to the copy near your search box.
Make it obvious what your search box is for. A MarketingSherpa case
study showed it can be helpful to use the word “Find” on your search
box button, instead of “Go.”
4. Make your search box stand out. Add a little color or a border around your search box to capture people’s attention.
It comes down to this:
If you make it easy for potential customers to find what they’re looking for, they’re more likely to buy from you.
A MarketingSherpa case study that followed these four points had the following results:
- 20% increase in conversions for people using site search box
- 84% increase in average revenue per customer using search
- 34% increase in overall conversion rate
Plus, a search box also gives you a gold mine of keyword research data.
You can use it to easily discover which problem statements your customers are
using to search for things they expect to find on your site.
This priceless data will give you ideas for product improvements, new
products, opt-in offers, and bonus items.
You can also use
these problem statements as keywords for your site — or in your PPC
ads and articles.
It’s easy to add a search box to your site. Two good options are Google’s Custom Search Engine and Yahoo! Search Builder.
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