If you’re not thanking your customers, you’re missing out on an easy Internet marketing strategy that could increase your sales by 39%–or more!
Adding complementary "upsell" offers to your thank-you pages is by no means a new strategy, but it’s just as effective now as it was six years ago. According to Marketing Sherpa, 39% of their newsletter subscribers take advantage of one of the opt-in offers they put on their "thank you for subscribing" page. (That’s compared to 40% in 2001.)
This really confirms what we’ve been saying all along. Upselling your customers at the point of purchase is a KEY Internet marketing strategy for growing your business.
Why is upselling so effective?
Well, by the time a customer sees your thank-you page, they’ve already made the decision to trust you enough to buy something from you… so encouraging them to make a second purchase is a relatively easy sell.
So make sure you take the time to say "thank you" to your customers–and let them know what other great products you sell–and they’ll thank you by taking advantage of your offers!
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