Marketing to Moms By The IMC Team | Posted June 12th, 2009
According to eMarketer, 34 million moms in the US use the Internet regularly. And of those, 70% have made an online purchase in the last year.
Hmmm… 23.8 million women who’d rather make a few mouse clicks than load up the minivan and drag the kids to the mall.
And don’t forget, moms make most of the purchasing decisions for items that are bought frequently (clothes, food, supplies) and they’re co-decision makers for big-ticket items.
So if there’s any way you can market to moms specifically… do it!
We’ve interviewed several web business owners who market to moms in our Secrets ToTheir Success online magazine. Here are some mom-centric marketing strategies that work for them.
Offer valuable information
Of all those online moms online, 67% use the Internet to research their purchasing decisions. If you can provide the information they’re looking for and relate it to family needs, there’s a good chance you’ll connect. Make it clear in your PPC and banner ads that you offer advice, facts, and tips. Same with the meta description in your code, which is often used to describe your site in the search results. Add articles to your site that will help them make purchasing decisions.
Be social
Moms are huge users of social media. They join groups; they connect with friends, family, and other moms who share their interests; they read — and write — blogs; they Tweet. Those social networks are where they seek advice on purchases too, so if you’re already there talking to them and giving good advice without hype, you’ll get their attention.Build relationships
Our Secrets ToTheir Success interviewees told us that they let their customers in on their personal lives… and those customers respond. In your emails, on your blog, in your social networking, don’t be afraid to talk about yourself and your family.
Concentrate on customer service
Word of mouth is the biggest factor in purchasing decisions for online moms. They look for recommendations from people they trust, and they stay away from businesses if other people say they’ve had bad experiences with them. So don’t let word of mouth work against you. Make sure your customer service is impeccable. And go a bit further. Include a “thanks for buying from us” note in physical packages, or offer a special deal or further valuable information for downloaded products.
Basically, moms want one thing — to simplify their lives. The Internet is the tool they use to do it.
Comments (75 Comment)
Search InternetMarketing.com
Categories
- Affiliate Marketing
- Blog
- Blogging
- Copywriting
- Email Marketing
- Feature
- Featured
- Glossary
- Information Publishing
- Internet Marketing Strategy
- Internet Marketing Tools
- Keyword Research
- Niche Marketing
- PPC Advertising
- Promote Your Offline Business
- Selling On eBay
- SEO Tips
- Social Network Marketing
- Starting an Online Business
- STTS Feature
- Testimonials
- Uncategorized
- Website Development
Enjoyed studying this, very good stuff, thankyou . “The hunger for love is much more difficult to remove than the hunger for bread.” by Mother Theresa.
You are my intake, I own few blogs and sometimes run out from brand
. “Truth springs from argument amongst friends.” by David Hume.
I’ve learn some excellent stuff here. Certainly price bookmarking for revisiting. I wonder how much attempt you place to create this type of magnificent informative web site.
I like this web site so much, saved to my bookmarks. “I don’t care what is written about me so long as it isn’t true.” by Dorothy Parker.
Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thank you for lunch! “Without friends no one would choose to live, though he had all other goods.” by Aristotle.
Simply a smiling visitor here to share the love (:, btw great layout.
Appreciate it for helping out, great information.
I genuinely enjoy looking at on this website , it has good posts .
I truly appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again!
Thanks for your content. One other thing is when you are disposing your property on your own, one of the troubles you need to be mindful of upfront is when to deal with house inspection accounts. As a FSBO home owner, the key to successfully switching your property plus saving money about real estate agent income is information. The more you recognize, the easier your property sales effort will be. One area where by this is particularly essential is reports.
I like this site very much so much excellent information.
Hello my friend! I wish to say that this post is amazing, nice written and include approximately all vital infos. I would like to see more posts like this.
I like this website very much, Its a real nice post to read and receive info .
Some truly wonderful articles on this internet site , appreciate it for contribution.
I conceive other website proprietors should take this internet site as an example , very clean and great user genial design . “Democracy is good. I say this because other systems are worse.” by Jawaharlal Nehru.
Wohh exactly what I was looking for, appreciate it for putting up. “Talent develops in tranquillity, character in the full current of human life.” by Johann Wolfgang von Goethe.
Yay google is my queen helped me to find this great internet site ! . “A tough lesson in life that one has to learn is that not everybody wishes you well.” by Dan Rather.
hey there and thank you on your info – I have certainly picked up anything new from right here. I did then again expertise a few technical issues using this website, as I skilled to reload the web site many times prior to I may get it to load properly. I were thinking about if your web host is OK? Now not that I’m complaining, but sluggish loading circumstances times will very frequently have an effect on your placement in google and could harm your high quality score if advertising and ***********|advertising|advertising|advertising and *********** with Adwords. Well I’m including this RSS to my email and could look out for much more of your respective exciting content. Ensure that you update this again soon..
Thanks for enabling me to attain new strategies about personal computers. I also possess the belief that one of the best ways to help keep your mobile computer in leading condition is with a hard plastic material case, or even shell, which fits over the top of the computer. These types of protective gear are usually model precise since they are manufactured to fit perfectly within the natural outer shell. You can buy them directly from owner, or from third party places if they are readily available for your notebook, however not every laptop will have a spend on the market. Just as before, thanks for your guidelines.
I have learn several excellent stuff here. Definitely price bookmarking for revisiting. I surprise how much effort you place to create this kind of excellent informative site.
Some truly select posts on this site, saved to my bookmarks .
Thank you, I’ve just been looking for information about this topic for a while and yours is the greatest I’ve came upon till now. But, what in regards to the bottom line? Are you positive concerning the supply?
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again!
Wohh precisely what I was looking for, thankyou for putting up. “Study men, not historians.” by Harry S Truman.
Good write-up, I’m regular visitor of one’s site, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.