Quick Profit Boosters By The IMC Team | Posted August 9th, 2008
My Advanced Mentoring Team is out there on the front lines every day testing new strategies and re-testing old ones.
This week they sent me some spectacular results for ideas that are so quick to implement I had to tell you about them right away.
Double your sales in a day
Mentor Cijaye Depardine says:
"I viewed my stats for the month — and recognized where my highest exiting pages were — and decided to analyze those pages.
"When I did, I found out that I was missing a call to action on them. So I put a product offer up (I know — it should be common sense…but hey — this is little stuff we tend to forget!).
"As a result I increased my sales by 100% per day. That was easy…
"… But how much money did I lose before I did that!"
Shoot your click-through rate up 30%
Search marketing expert Nicole Ephgrave did an experiment with a group of website owners who are already highly successful.
She says:
"Take a look at your title tag and meta description tag. How inviting are they?
They’re what people see when a search engine brings up your listing, like this:
If they’re boring, or they don’t tell the searcher they’ve found what they’re looking for… why would someone click through to your site?
In the test, everyone made their title and meta description tag more enticing…
… and BAM! "Everyone in the test received 30% higher click-through rate."
"Now before you go and uproot your tags, remember your title tag is one of your most important tags, so you still need to start it off with the main keyword phrase you are optimizing that page for. Same goes for your meta description tag."
Your title and meta description tags go in the <head> section of your HTML code.
Get 5-star feedback on eBay
Finally, Advanced eBay Mentor James Lewchuk was getting okay Detailed Seller Ratings for his eBay store… but okay doesn’t get you higher placement in eBay’s search results.
Detailed Seller Ratings are where buyers rate you out of 5 on your item description, communication, shipping time, and shipping & handling charges. eBay buyers often think that a 4 rating means "sure, no problem, the transaction went fine" and only superhuman efforts should get a 5.
Well, they’re wrong.
"No problems" should get a 5. And sellers can actually be penalized for getting ratings as high as 4.5.
So James started ASKING for top marks. He says:
"Since I started sending email encouraging my buyers to leave 5 stars, I‘ve got DSRs of 5/5/5/4.9 for the last 30 days."
With those Detailed Seller Ratings, he’ll get way better placement in the eBay search results. He’ll get some fee reductions as well.
And all he had to do was ask nicely.
Comments (127 Comment)
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