Saturday Morning Reading

I am a big fan of the IttyBizz blog – mainly because he has an honest outlook of the Internet marketing industry. (Plus a great blog design)

If you are looking for great Saturday morning reading, check out the post on "32 Must Reads To Ensure Small Business Success".

Strong language warning, but the article really puts starting a business in perspective.

My Favorite:

20. If you don’t have an elevator pitch, you don’t have a business. If you say it takes you more than 30 seconds to describe the greatness that is your business, you have no focus and your business sucks. If it only takes you five seconds, you don’t have a USP. Start over. Think you don’t need one? If it’s good enough for Intel, it’s good enough for you. (Best use of Eminem lyrics in a blog post.)

Also, check out his Web 2.0 story… to get insight to why chasing the "hot" advice on social media may backfire.

Look forward to your comments..

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