Is your site all about YOU… or your CUSTOMERS? (And do you know which is best?) By The IMC Team | Posted March 1st, 2010
Here’s our salescopy tip of the day…
When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and explain how your product will make their lives better.
… In short, you have to make your copy all about THEM, not YOU.
This might sound obvious, but it’s actually one of the biggest mistakes we see online business owners make!
In a recent newsletter, we did a free site review for one of our subscribers and showed her how a few easy tweaks to her salescopy could help her do a better job of relating to her market. If you’re currently struggling with your salescopy or looking for ways to improve the performance of your website, you should definitely check it out.
Click here to read the free site review now. Note: It’s the second article, so you’ll have to scroll down.
(WARNING: Includes serious puppy cuteness.)
Comments (111 Comment)
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