The Long Tail Grows

More and more, long-tail keyword phrases are the key to niche marketing success on the Internet.

You’ve got more chance of getting top position in the search results or sponsored listings for long-tail keyword phrases (e.g., “how to train a labrador to do tricks”). That’s because fewer sites compete for them  –  a quick Google search for “dog training” shows more than 23 million results, and only 200,000 results for “how to train a labrador to do tricks.”

Okay, the long-tail keyword phrases certainly don’t get as many searches. But the traffic they bring in is much more targeted compared to what you’ll get if you rank for broad,…

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