Beat them at their own game By Nicole | Posted February 2nd, 2008
Spy on your competitors’ PPC keywords — so you can beat them at their own game! Pay-per-click advertising is a GREAT low-cost way to drive immediate traffic to your sites. … IF you know how to do it right! A well-planned pay-per-click (PPC) campaign can get your website into the top search results — and in front of a large audience of potential customers — in minutes. But used improperly, PPC advertising can be a quick route to bankruptcy. To make sure you’re bidding the right amount of money on the right keywords, it helps to know what your competition is doing. And now there are three great online tools that show you exactly that! 1. KeywordSpy KeywordSpy is a great online tool that tells you… the keywords being used to advertise in Google, Yahoo and Windows Live KeywordSpy offers a free trial in which you give them a descriptive keyword and they send you a list of your competitors and the keywords they’re using. The full-price version costs $89.95 per month. You can check out both the free and trial versions at: KeywordSpy 2. KeyCompete KeyCompete is a similar tool that offers a one-day trial for $19, plus a monthly rate of $39. You can learn more at: KeyCompete Both of the tools above only show you the keywords your competitors are using for their PPC ads. If you want to know exactly which keywords your competitors are optimizing their sites for as well, check out one of my personal favorites: 3. Spyfu In addition to revealing the keywords your competitors are bidding on for their PPC ads, Spyfu also shows you the keywords they’re optimizing their site for. Spyfu offers a free trial, plus a 3-day subscription for only $6.75. A monthly subscription costs $38.50. But in my opinion, it’s well worth it — this kind of information is pure marketing gold! You can learn more about Spyfu at: www.spyfu.com Comments (93 Comment)
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I think everyone completly crazy 49ers CANNOT shut down the run if they do they will get smoked in the backfield. Saints run 3man screens with a running back, 3 man wide 2 side outs and a running back on screen. if you blitz or try to shut down the screen leaves the back field open.(see second half of detroits game) they shut down the screen and slowed the run got smoked with the 2 deep options (Henderson/Colston) that game was a repeat of the Atlanta game close game at the half>breezed on by after the half.