eBay Best Match – Don’t Get Left Out By Chris Audet | Posted April 12th, 2008
Secrets to beating your competition with "Best Match"
Sellers who are willing to put in a little effort to learn the new rules are seeing better results. So you’ll likely come out ahead of your less savvy competition if you implement a few changes of your own.
So, where to begin? Let’s talk about the Best Match search criteria.
As of the beginning of March, the default for all item searches on eBay is now "Best Match" (it used to be "Time: Ending Soonest").
Buyers can change this default, but you can assume they most likely won’t do that, so it’s important to know what makes an item a Best Match.
eBay explains these search criteria:
- It sorts the listings based on Time Ending, Relevance, Seller Performance, and Shipping & Handling.
- "Relevance" is based, in part, on past successful buyer behavior for similar items (eBay notes what items are clicked on most by buyers when they run searches, and this means heading keywords will be extra important).
- Sellers with buyer dissatisfaction rates greater than 5% in the last 30 days will see their listings appear lower in search results.
- Sellers with the lowest Detailed Seller Ratings for Shipping & Handling Charges will also see a decrease in exposure.
- Sellers with Detailed Seller Ratings of 4.6 and above within the last 30 days will get higher ranking in search results.
- The time remaining on an auction is still taken into consideration, but it isn’t the main criterion any longer.
This can obviously have a huge impact on your sales. In fact, sellers with a DSR or 4.6% or greater will now likely have up to 20% more exposure on their auction listings than their competitors.
Just check out this screen grab of a search for webkinz (they’re popular on eBay right now) to see what we’re talking about.
We took this from page 6 of the search results…
Some sellers here only have a minute or two left, yet they’re lumped in with the 2-hour auctions way back on page 6 where no one is going to find them.
We clicked on the profile for one of the poor-ranking sellers. This is a high-volume seller with a 99.1% positive feedback rating, but his average DSR is 4.4. Not so bad, you might think…
… But compare the page 6 seller to a seller who ranked at the top of the same eBay Best Match search, whose average DSRs and Negative feedback results are slightly higher…
Obviously a few fractions of a percentage point make a huge difference here! A difference, in fact, of being ranked at the top of the search… or back on page 6.
And it doesn’t stop there. Shipping costs are now a really big deal on eBay as well — and that doesn’t just include buyer feedback on your turnaround time. Best Match will soon also take into consideration how the shipping cost for an item compares to other items in the same sub-category, and also whether the shipping price is specified.
Items with shipping costs significantly above the average cost for other items in the same sub-category may receive less exposure from now on.
So this is the Best Match default search in action.
What can you do to make sure you’re not shoved way out on page 6 with just minutes to spare on your auction?
Don’t panic! Our Advanced eBay Mentoring Team gave us some fantastic strategies you can use to propel your listings to the top of those searches. And since this is new territory for everyone, you can use this change as a great opportunity to get the jump on your competition.
Keywords are, as always, key
The keywords you use in your item listings are going to be more important from now on, so you need to make sure you’re getting them right.
The good news is that you don’t have to be psychic to figure out what keywords your buyers are searching for. Just do your own search for items you’re thinking of selling and pay careful attention to the listings that are making it to the top.
For example, when we go back to the search, we found that "unused tags, new, webkinz, and rare" seemed to come up in all the top featured listings. Those are the keywords you would start with in this case.
Do your own searches to make sure you’re getting your keywords correct, and include those words in your auction listings.
Test, test, test!
Here’s a very handy tip… you can test how effective your keywords are!
Post your item, then make a note of where it ranks. Go in and change your heading… eBay will rank it again within just 5 minutes. Check to see if this improved your listing or not, and revise your heading again if you need to.
You can do this as many times as you like up until the last 12 hours of the auction.
Shipping secrets
Shipping is always going to be a bit of a tricky area to address… especially when you have to rely on your postal system to make sure your items are delivered in a timely fashion. There isn’t much you can do about delays beyond your control, but you do need to remember that communication is the name of the game when it comes to shipping your goods.
Here are some top tips you can use to make sure your customer knows when to expect your items so they’re not up in arms because their package is a few days late:
- When you make a sale, leave positive feedback for your customer that also states your shipping times. You can say "Thanks for buying my product! You can expect to receive your item on April 17th," so the buyer has an exact date they can aim for. The more detailed information you can give them, the more likely you are to receive positive feedback yourself.
- Be careful when you calculate your shipping times… add a day or two to your estimates to avoid disappointment. Then if it arrives earlier, you’re golden!
-
Include details of your shipping costs on a sheet of paper in the package so the customer sees it when their package arrives. This way you can explain that, for example, although postage may only have cost $1.50, you charged $3.00 because you needed to buy bubble wrap ($0.75) and a post pack ($0.75) to make sure the item was delivered in good shape.
Again, this gives your customer all the information they need to see you’re being reasonable with your charges. You can even print these details on a bright pink sheet of paper if you think it will help attract their attention!
- Ask for positive feedback from your customer! You can include a written note with your item, add it to the feedback you give to the buyer, or send a follow up email to them, but make sure you politely request that they give you positive feedback, or at least let you know what you can improve on if they’re not happy.
- Remember that your DSR is based on the last 30 days only, so you can work to improve it all the time!
- Add a specific shipping service and price in the Shipping Details section of your listing, and making sure shipping costs are competitive with what buyers see in other auctions. And put your shipping information in the body of your item description too so there’s less chance people will ignore it.
- Check out eBay’s Shipping Best Practices for more info… http://pages.ebay.com/sellercentral/shipping.html#best
If you’re looking to start an Internet business…
- WITHOUT a website
- WITHOUT a ton of start-up capital
- WITHOUT being a computer techie, and
- WITHOUT a ton of business experience!
… eBay is the perfect place for you!
PLUS — if you have an EXISTING Internet business —
you’ll learn how to boost your sales by expanding into
eBay’s giant online auctionplace of 2,000,000 shoppers
a day, with over $1 Billion in purchases made in 2006!
So if you’re keen to earn life-changing wealth in the
world’s largest marketplace (I’m talking 241,000,000
registered users who are PSYCHED to spend money online),
then check out my new Insider Secrets to Selling on eBay!
Comments (70 Comment)
Search InternetMarketing.com
Categories
- Affiliate Marketing
- Blog
- Blogging
- Copywriting
- Email Marketing
- Feature
- Featured
- Glossary
- Information Publishing
- Internet Marketing Strategy
- Internet Marketing Tools
- Keyword Research
- Niche Marketing
- PPC Advertising
- Promote Your Offline Business
- Selling On eBay
- SEO Tips
- Social Network Marketing
- Starting an Online Business
- STTS Feature
- Testimonials
- Uncategorized
- Website Development
I like this weblog very much so much good info . “Probably the most distinctive characteristic of the successful politician is selective cowardice.” by Richard Harris.
I dugg some of you post as I cerebrated they were very useful extremely helpful
Excellent web site. Plenty of helpful information here. I am sending it to some friends ans also sharing in delicious. And obviously, thank you in your sweat!
I got what you intend, appreciate it for putting up.Woh I am happy to find this website through google. “The outcome of the war is in our hands the outcome of words is in the council.” by Homer.
The best book so far to learn card games is Harrington. I’ve noticed, that lot’s of people improved their skills just by reading it – so I strongly recommend to buy this book and read it. Not only one time, but use it during game. Really improves!
I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a developer to create your theme? Exceptional work!
I would like to thnkx for the efforts you’ve put in writing this website. I am hoping the same high-grade blog post from you in the upcoming also. Actually your creative writing abilities has inspired me to get my own site now. Really the blogging is spreading its wings rapidly. Your write up is a good example of it.
You have remarked very interesting points! ps decent web site.
Enjoyed looking through this, very good stuff, regards . “Hereafter, in a better world than this, I shall desire more love and knowledge of you.” by William Shakespeare.
As soon as I detected this internet site I went on reddit to share some of the love with them.
Some really good information, Gladiolus I detected this. “No men can be lords of our faith, though they may be helpers of our joy.” by John Owen.
Really good info can be found on site .
I like this site very much, Its a real nice office to read and find information.
My programmer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am concerned about switching to another platform. I have heard great things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be really appreciated!
Hey, I think your site might be having browser compatibility issues. When I look at your blog in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, excellent blog!
Hey! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Kudos!
I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thanks again!
to 1GreenGeneration, the first thing you have to do is find the ant’s trail. Simply killing ants isn’t
Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such excellent information being shared freely out there.
It’s really a cool and useful piece of information. I am happy that you simply shared this useful information with us. Please stay us up to date like this. Thanks for sharing.