Classified information… Your eBooks can no longer be auctioned!
With Detailed Seller Ratings (DSRs) now pushing to the top of every seller’s priority list, building a good feedback score is more important than ever.
Our favorite strategy for building feedback is selling information products like eBooks.
You could list an auction item with a starting price under $0.99 for free, then sell an eBook at no real cost to you. When you delivered it instantly via the Internet, your fast turnaround times could be used to build a good relationship with your customers and boost your feedback scores.
However, eBay seems to have cottoned onto this tactic and announced that, as of March 31, all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.
This basically means you’ll still be able to sell your eBook on eBay, but now it’ll cost you $9.95/month. And classified ad transactions do not go through eBay, so your sales won’t qualify for Feedback.
OK, so the bad news is pretty obvious.
You can’t build good feedback ratings from the sale of easily deliverable eBooks. There’s also the higher front-end cost of listing now (although you won’t have to pay a Final Value Fee to eBay). And you won’t be able to list the item in an auction format, just for a fixed price.
But there’s also good news!
This change will likely discourage a lot of information product sellers, so your advertisement may end up getting greater exposure. The value of information products might even be driven up with fewer people flooding the eBay market with them!
Classified ads also allow you to drive traffic directly to your website, so they’re a great way to encourage opt-ins.
And the classified ads will still show up in the eBay listings, as well as on Google.
If you don’t have an off-eBay website, this might be just be push you need to take the plunge and develop your own online presence.
We’ve developed a complete system that takes you through every step of building a sales website and includes all the tools, training and templates you need. It’s called BeBiz, and we created it so absolute beginners could have a real online business up and running in literally a matter of days!
Meanwhile, if you want to continue to offer digital goods on eBay, you can do so by selecting the Everything Else>Information Products category in the Sell Your Item form and choosing the Classified Ads format (not auction-style or fixed price).
Just make sure you check in on other information product sellers frequently to keep an eye on how much other eBooks are selling for as time goes by!
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