Do you “Bing?”
(Yes, I just “verbed” Microsoft’s new search engine… I feel a little dirty.)
Since Microsoft released Bing in June, the new search engine has outperformed many people’s expectations. Unlike the ill-fated “Live,” Microsoft’s last attempt to introduce a search engine to go up against Google, Bing has been steadily gaining ground on its mammoth competitor.
In fact, comScore has reported that Bing captured 9.3% of the search market share in August, which is a 4.5% jump over its performance in July. And when Bing fully takes over for Yahoo search, that number is probably going to continue to climb.
But let’s not forget — Google still controls the lion’s share of the market, and it doesn’t look like that’s going to change anytime soon, especially with Google Wave waiting in the wings.
So what do you think? Does Bing present a real threat to Google’s monopoly on the search market? Or is it always going to be a mouse nibbling at the crumbs left behind by the elephant?
Talk among yourselves, folks… we’re interested to hear what you have to say.
(3 votes, average: 4 out of 5)
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I think Bing has got it’s work cut out and definitely needs to find an angle to knock Google from the top spot.
This is the first I’ve heard of Bing. Now I’m going to check it out. I think Sean’s right though — Google is one gigantically tough cookie to beat.
I believe that Bing will die – eventually… Google Wave should blow it out of the water. . . then again, Sometimes when google launches something they dont prepare their launch correctly and what they launch doesnt get noticed until the populace spreads it by word of mouth.
I am eager to use Google Wave – And i do not think Bing will survive – However, it is a great concept and i think it needs to be further developed for real time results. Maybe something along the lines of Twitter & Bing combined… i dont think Bing has the potential to survive as a decision / search engine – but as a micro engine that can provide us with a large Zagat concept. . .
You have to hand it to Microsoft for stepping up to compete with the monster of Google. I kinda like Bing, and I am getting traffic from them which translates to Bling!
You mention ‘Google Wave’ – and it brought to mind the creation of Corey Rudl… the desktop messenger!
Corey innovated an ‘email bypass’ channel so many YEARS ago – and now, Google Wave is another new, disruptive communications channel that hopes to expand upon and improve on the drawbacks of email.
It’s just that, for some reason, your note brought back a memory of a marketing genius… and a twang of nostalgia
All success
Dr.Mani
From IMC
Thanks Dr. Mani. We wish Corey could be here to see how the Internet has grown and changed. He’d be right on top of it.
I found this article interesting and informative Thanks for reporting on it.
I have used Bing for some ppc advertising and was not really happy at all. They have some very strict rules and will pull your ad down if you don’t follow them. Each ad has to be approved by their decision engine and then if there is any question a real live person. The problem arises when it passes the decision engine and is allowed to run and two weeks later a human reviews it and does not think it complies with their rules and just stops it running without even telling you. On one group of ads they pulled over 200 ads and stopped them when they read the fine print in their offer. They also do not allow pop ups. They say that will give their clients a negative search experience. The last thing I did not care for was you are competing with roughly 23 other ads on the same page for the same thing. In google you have YouTube and wikipedia and other information type sites on the organic side that do not compete selling a product. In Bing they do not really have informational sites like google does and everyone on the page is selling against you. So you end up selling against all the other ppc ads and the organic side listings as well. You must have I believe it is a 1% click rate to keep your ad running So one out of every ten searches on the keyword you are using must click on your ad or they will simply take it down without even telling you they have or giving you a chance to change it before they stop it. Don’t quote me on the 1% but it is somewhere close to that.They will take your ad down even if there is only one other ad using that keyword if they do not like your ad or what you are promoting. I had a pop up that lowered the shipping and handling by 50% and they would not let me run that ad. Go figure…
FROM IMC
Hey Bruce
Thanks very much for sharing your experience. I’ve sent your comments out to our mentoring team so they can experiment further with Bing PPC.
Really appreciate your input!
I meant to say one out of every 100 searches must clic your ad if you want it t keep running.
Bing needs a lot of work if they want to compete with Google .
Ppc cost in Google is getting too expensive and Bing should lower its ppc cost to compete with Google !
We should raise our hats up to Microsoft for taking on the giant (Google). Bing have the muscle to compete with google and this will be benificial to advertisers in terms of lower PPC cost. Iam already getting quality traffic from around the world with Bing and I encourage people to sign up to it.
Thank you for the information, I am yet to try Bing out, hope , I am just concerned about their strict rules in comparison to Google, also concerned a bit a about ad costs.
Hey Derick,
this is great info. I really appreciate the info. on Bing & Google Wave, I had been debating on signing up but now after reading your info. I will sign up today, to promote my Shop, Save and Money store feature Wal-marts, Target, Sprint, Travelocity,( http://www.greatworkplan.com/jw ) just to name a few. It opporates also as a free affiliate site with Pre-paid Legal associates having exclusivity these next two weeks, then it opens up to the world. Check it out once you get a chance. http://www.blastoffjw.com
Peace, JW
I will tell you why Bing has a potential that Google does not have if they do it correctly- and if Google doesn’t change something.
Advertisers.
Advertisers are sick of Google’s pay-per-click model especially considering the best keywords are fully saturated.
Although in my estimation if Bing keeps pulling the strict guidelines on PPC, they are going to lose the advantage they have over customers dissatisfaction with Google. And if they lose that, they are going to have play a fierce game against Google and focus all of their efforts on the searchers experience- which demands high-level innovation.
People will come to Bing for a competitive edge in advertising that puts them in the lead.
And then the masses will start to follow. It may not be a long-term solution for advertisers, but it doesn’t matter. They want business now, and, if Bing plays their cards right,they may switch to Bing to get it.
I don’t think that Bing will beat Google in any Situation, because Google is the lion of Search Results…If I need anything so I definitely go to Google not any Search Engines..because most of people target on Google for their products and Google shows right results for any query..
Thanks for giving us Information about Microsoft Search Engine BING
I have not been too happy with bing since I’ve been using it on my smartphone. If microsoft does something there are always too many cliches or variables in it. Dr. Kane
These softwares, including search portal system, could make politics and polices clearer if used correctly. Don’t you think so?
Some guys say bing looks great.
I am not happy with Bing and Bing can not beat Google…because has all the information about any product and bing shows very less information…..and all the SEO Experts are trying to target only Google…because if they target Google then all the other search engines will be covering with that…Google is the best
Anyways thanks for telling us about Bing