Are your pay-per-click (PPC) campaigns converting visitors into sales?
If not, your ad copy could be attracting the wrong people…
Use this quick search engine marketing checklist to see if you’re using your ad space to its full advantage:
Does your ad title state the biggest benefit of your offer?
Use the 25 characters you’re allowed in your title to highlight the
biggest benefit of what you offer. If you sell an eBook that offers dog
obedience training in five days, say so in your title ("Train Dog in 5
Days", for example.)
Is your ad targeting a specific problem?
The more specific your ad copy targets your audience, the more likely
those visitors will actually buy your product when they land on your
site. And that’s what search engine marketing is all about!
So don’t use the same ad for dog obedience as you would for puppy
training, for example. Targeting a specific problem will also improve
your Google Quality Score, so you’ll pay less per click.
Have you included your keyword throughout your ad?
Our own testing showed that PPC ads with keywords in the title and
description garnered 50% more clicks than those without. Don’t forget
about your URL. The more a searcher sees the keyword they searched for
in your ad, the more reassured they’ll be you have what they want. Plus
the search engines will bold these keywords in the ad, so it stands out
more!
How do your ads stack up? Make changes if applicable
and test your results. If your visitors are still not converting,
you’ll know your you need to work on your other search engine marketing
strategies, such as improving your landing page or choosing better
keywords.
You can find more articles on our Search Marketing Lab Blog
{ 4 comments… read them below or add one }
Thanks guys, great post. I would add one point that I have found invaluable. Google adwords lets you run 2 versions of your ad at the same time so you can see which copy attracts the most hits. After gathering enough data, you can keep the most successful ad and then try to beat it with another version. Keep doing this and your conversion rate will skyrocket.
good day, i’ want to known more on this biz , the proceedure to take , the website to work with it .
try this ,good
So great! thansk