Increase Click-throughs To Your Website By 30% By Kate Morrison | Posted September 4th, 2008
How would you like to increase click-throughs to your website by an easy 30%?
By rewriting your title tag, you can.
(Read the results of testing by our in-house SEO expert Nicole E. here.)
Your title tag is simply the piece of HTML code that tells the search engines what your page is about… and it’s a piece of prime SEO real estate!
Not only do the search engines use it to assign relevance to your website, they also display it in the search results as your hyperlink…
… And it’s what visitors see at the top of their browser while they’re on your site.
So make sure you use this SEO heavyweight to your advantage, and write a title tag the search engines — and your visitors! — will love.
Here’s how:
Step 1: Make sure you include one!
Some people don’t even bother to include a title tag at all. This is a HUGE mistake!
If you leave your title tag blank, the search engines will show an unsightly “untitled document” in the search results and at the top of your pages. This makes you look careless and unprofessional. Besides, who searches for untitled documents? You’re squandering an opportunity for better SEO and you’re missing out on sales.
Don’t make this mistake!
Step 2: Avoid using your URL as your title
In the attempt to stay organized and keep track of many different web pages, some site owners have been known to use the URLs of individual pages as the titles.
A title tag like “Sally’s Beauty Shop/Cosmetics/product123.html” does contain the business name, the product category, and the product name itself, but it’s not very helpful to your rankings.
If you have a catalog site, you have to watch that your shopping cart software doesn’t automatically generate something like this for your title tag. If it does, find out how you can change the settings so you can title your pages yourself.
Step 3: Say goodbye friendly greeting, hello keywords
There’s nothing wrong with a friendly greeting… in person. But your title tag is the wrong place to say hello to your audience.
A friendly greeting like “Welcome to my web page!” doesn’t tell you what the page is about. And again, who searches for welcome messages?
Step 4: Arrange your top two keyword phrases so they make sense
The best title tags use a combination of words and phrases that all get searched regularly. Then arrange them in a way so they make sense.
On our Search Marketing Lab website for example, we use a combination of words and phrases that all get searched regularly — SEO, Search Engine Marketing, Marketing Tips, and Search Marketing.
But we’ve arranged them to make sense as well as pull traffic from several different keyword searches:
“SEO and Search Engine Marketing Tips & Advice: Search Marketing Lab”
If you were looking for advice on search marketing, you’d know you were in the right place after seeing that title.
That’s it!
Your title tag is easy to find and easy to change in your HTML code. On most web pages, your title tag (and meta tags) are right at the top, below your “head” tag:
<head>
<title>Internet Marketing Course – Proven Internet Business Strategies</title>
When writing your title tag, keep it under 70 characters. Put your best keywords at or near the beginning of your title tag. With the limited number of characters you’re permitted, your keywords at the end of the tag could get cut off and visitors won’t see them.
Your title tag is prime real estate, and a few minutes (or less!) work here can make a HUGE difference to your overall search rankings, traffic, and business.
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