Most savvy CEO’s, entrepreneurs and marketers have already implemented a content marketing strategy. That’s step 1 because content does not market itself. Most people forget the 2nd part of content marketing … “marketing.”
You have to commit someone on your team to promoting your content to websites who have your audience -”like minded” websites so they link, like and share it with their visitors….
…otherwise you’re just creating content for the sake of creating content. (I’d appreciate a good analogy for this in the comments below).
Brian Dean shares a proven strategy for marketing your content.
The 3 Step Content Marketing Roadshow Strategy To Building Links Naturally
Creating quality content is just the start, it requires proper marketing to get traction and encourage natural backlinks to attract traffic and lift our rankings.
Social media shares, emails and bookmarking are some examples of techniques used to market content.
Again it takes a lot of time and energy to get the required traction to boost the article and its search ranking result. So where and how does a roadshow help? I am sure by the sound of it, you might have guessed of something similar to a product or a movie roadshow. If that is so, then you’ve almost guessed it right!
Behind every roadshow, there is a strategy, outlining various tools used to attract attention of the target audience.
So how does a Content Roadshow Strategy work?
PART 1: ‘Thank You’ Mail
If you are adding links to other sites in your article, then send them a ‘Thank You’ mail.
Mostly people just add the link to the resource section of the article, or simply add a hyperlink at the required word. There is a lot of content that gets published every day, there is a very good chance that the resource site is not aware of the new backlink it received.
If the new content that is created is detailed and has quality, then they would definitely like to mention it on their website. After creating the content, email administrators of resource sites, thanking them for the material substantiating your idea.
There are several benefits of sending a ‘Thank You’ mail; you give due regards to the content developer without which your article would have been incomplete, thus making a relationship with him and probably creating an avenue of future posts.
Secondly, you are not directly asking the webmaster to link to your article, which makes you sound pushy, but you are opening gates for the webmaster to add a link of your article on their site.
PART 2: Participating in Forums
Though many consider forums as old school and believe that with the advent of Social Media forums are not that actively used, they would be surprised with the response that can be generated from an active forum. And the most shocking news for them is that there are thousands of people worldwide who are very active on forums. And there is a forum for every niche!
Just search for two or three forums where members are actively discussing about your keywords or related keywords, and quote content from your article on relevant threads. If you don’t see a thread that is relevant
to your article, then start one. Do leave the link of your article at the end of the quote. The biggest thing to remember here is relevance. If the article is quoted on a relevant forum and thread, then adding a link has a dual benefit of backlink and increased traffic.
PART 3: Heads-Up Email
Many people don’t follow this simple technique of sending emails informing about the newly published content.
Emails have a strong influence not only when you are trying to sell something but also when you have written some quality content.
And don’t just send the link to a few that are in your contact list. Search for people on Google who are interested in the target keyword or related keyword and start an email campaign.
Don’t push them to share or link the article, just write a short summary or quote a few lines from the article in the email and a link in the end. Inform how the article is different than others on the similar topic and how can the reader benefit from it.
These are quite simple techniques which can give a great boost to the article. A higher perceived value will not increase the click through rate, but will also assist in building shares, likes and links!
About Guest Expert: Brian Dean is the real deal when it comes to search engine optimization – ranking his own projects and for competitive search terms like “on-page seo.” He also consults for digital agencies on natural link building practices. Backlinko.com