Great customer service? It’s all in the details.

After you discover a market through researching for a quality niche, you’ll want to spend some time thinking about your customers before you do anything else!

And we don’t just mean how to market to them or take their money!

Unless your product can be delivered electronically, it’s important to consider the best way to store, package and ship to your customers before you even consider making an order or producing your stock.

One of the quickest ways to sink any business is to forget about logistics and customer service issues until you’re in the thick of dealing with them. Your customers won’t…

High-risk words to stay away from.

If a word is hard to pronounce, people will assume that whatever it represents is risky.

This comes from the results of a recent study published in Psychological Science. The subjects looked at  two made-up names for food additives and had to decide which would be more harmful. Another experiment did the same thing with roller coaster names, asking which ride would be more exciting and more likely to make people sick. It didn’t matter whether the risk was something desirable (a more exciting roller coaster) or undesirable (something harmful in your food) — hard-to-pronounce words = risky.

Definitely something to keep…