http://www.internetmarketing.com Helping the Small Guy Make it Big Wed, 03 Mar 2010 22:18:35 +0000 http://backend.userland.com/rss092 en Here's our salescopy tip of the day... When you write the copy for your website you have to make sure that you do a good job of relating to your customers. You need to identify with their wants and needs and explain how your product will make their lives better. ... In ... http://www.internetmarketing.com/blog/is-your-site-all-about-you-or-your-customers-and-do-you-know-which-is-best/ If your product is the kind of item that people tend to buy only after they've had the chance to experience it, you might experience some challenges when you try to sell it online. Your visitors can't touch or taste or smell your product from a picture -- or even a ... http://www.internetmarketing.com/blog/a-little-sample-can-build-a-lot-of-buzz/ Social media strategies are definitely the hottest thing going right now in the Internet marketing world -- partly because many people are spending a lot of their spare time "socializing" online, and partly because many online (and offline!) businesses are seeing positive results from reaching out to their market through ... http://www.internetmarketing.com/blog/build-your-social-presences-and-your-seo-at-the-same-time/ If you haven't already got a site yet, you have a decision to make: do you try and build it yourself or hire someone to do it for you? Well, if you're short on time and long on money, then you might find it more efficient to outsource the job to ... http://www.internetmarketing.com/blog/outsourcing-your-web-design-heres-what-you-need-to-know/ Have you claimed your listing in Google Maps and made sure the information it displays is accurate? If not, you need to do it NOW -- even if you don't have a website yet. This step is vital. Local Search -- including sites such as Google Maps, Yahoo Maps, and ... http://www.internetmarketing.com/blog/internet-marketing-strategy/tip-for-offline-businesses-claim-your-google-maps-listing-now/ The first fold of your website is the part that's visible without scrolling to visitors when they first arrive. It is the most valuable real estate on your site. This is what your visitors are looking at as they decide whether they want to stay on your site or ... http://www.internetmarketing.com/glossary/first-fold-2/ Smartphones are basically cell phones on steroids. They allow you to make phone calls and do a whole lot more. Smartphones typically have advanced day planners built into them as well as Internet access and the ability to download mobile apps that enable the user to easily use ... http://www.internetmarketing.com/glossary/smartphones/ An eBay app is a mobile application you use on your smartphone to gain mobile access to eBay. You can use your eBay app to buy or sell items or monitor your listings via your smartphone. eBay apps are available for all the major smartphone brands, such as iPhone, Blackberry, ... http://www.internetmarketing.com/glossary/ebay-app/ A mobile "app," or application, is a software program you download on to your smartphone to increase the number of different ways you can use it. For example, you can download a Google mobile app that lets you use the search browser right on your phone. Or you could download ... http://www.internetmarketing.com/glossary/mobile-app/ Pay-per-click advertising (PPC) has long been a favourite tool of website owners when they want to drive targeted traffic to their pages -- traffic that converts to buyers. Some marketers use PPC to send traffic to a site that hasn't been ranked yet in the "natural" (unpaid)  search results, while others ... http://www.internetmarketing.com/blog/your-online-business-tune-up-get-your-ppc-on-track-in-2010/