Free Traffic, Unicorns & Santa Claus

Free Traffic, Unicorns and Santa Claus

How much does free traffic cost?

If you said, “Nothing! It’s free…Duh!

…Then you must also believe in unicorns and Santa Claus.

If you believe “free traffic” is really free, grab a drink, pull up a chair and check out my latest video…Because I’m going to show you how believing in the MYTH of free traffic cost me over $10,000.

It’s universally agreed by gurus, internet consultants and newbies that traffic from search engine rankings is “free traffic.” But is it really free?

In this video I walk you through my most recent search engine optimization (SEO) campaign, by the numbers.

Although in it’s early stages, I’ll show you:

1) How much my highly geo-targeted “free traffic” SEO campaign cost to generate $500 in sales

2) How to spot the kind of people you should NEVER listen to (fakes, frauds, incompetents & con-artists) and why if you want a healthy business

3) How I could have made 100X more money, faster if I used ____ traffic tactic.

Jason Bax shows you the real cost of “free traffic” from his own search engine optimization

Still think “free traffic” is really free or have another example from your own experience? Share it below in the comments.

I can always be convinced and love a good debate. Bring it on!

[Want to learn how to drive staggering amounts of traffic in the
shortest amount of time with online advertising?  Watch this video]


  1. says

    You are quite right nothing is ever free. You either pay to have someone do it for you or you supply your time which has to be worth something. There is also the loss of sales while you are waiting for the “free ” traffic to kick in

  2. says

    Yes, this is true, “free” traffic is not free. But still, a cant agree with this video.

    If you buy media, you might get a lot of visitors in a short period of time. Thats true. But whats going to happen after then? What happens, when your paid banner, or click through expires?

    The traffic of your site will fall back to the same amount that you had before media buying.

    On the other hand, SEO might be a hard and time consuming process, you might fall back to the second or fifth page time to time. But still, once you are there, you have a good position in e.g. google. Might fall back, but you will be in a good position or close to that WITHOUT paying a lot of money for media buying.

    The truth is, that media buying and SEO are both needid.

    • says

      Ever had your sweet position get slapped by Google? If so, you’ll know you’re traffic will drop like a sack of hammers.

      You’re right, online advertising through media buying is not a “set it and forget it” activity. But you can turn it on and offer like water from a tap.

      Awesome comment, Andras.

  3. Kevin Borden says

    Thanks Jason for the simple math approach! I’ve recently considered the “free traffic” option as I’m in a transition in my career and saw it as an opportunity, but like the saying goes it sounded too good to be true.

    There are obviously many people out there who have given away their hard earned money to generate “free traffic” and while some may be very successful at it, the majority have been taken to the cleaners with no way to recover their investment.

    Thanks again for sharing your story and helping reinforce what my gut was telling me…steer clear of the “free traffic” scam and invest my resources wisely.

    • says

      Glad I could help, Kevin.

      I yearn for the days when you could slap up a page with some keywords on it and magically float to the top of Google…sigh. Sadly, no more.

      You’re right about free traffic “if it sounds too good to be true…”


  4. says

    Hey Jason,

    First of all – great site, this is my first time here and I’m just digging into a few of the videos now and they look great.

    Secondly, I had built a $4000/mo income using SEO and “free traffic” and I can speak from experience that NOTHING about it was free! Countless hours spent chasing backlinks, countless dollars investing in the next big tool that was going to sky-rocket my rankings. And then Penguin came along and slapped the crap out of me!

    Now I don’t know much about paid traffic (yet, I’m just getting started) but since the slap I’ve been concentrating on building TRAFFIC as opposed to building links for the soul purpose of gaming the engines and man what a difference!

    I can’t get over my original thinking that driving traffic was “hard” but somehow spending all my time trying to game the search engines was “easy”! Ya live, ya learn :)

    Cheers man!


    • says

      Thanks Rob.

      Yup, gaming the system (aka SEO) can be hard, slow work and expensive work. But, a few smart online advertiser roll some of their profits into SEO to build an asset that supports their business.

      Being “raised” as an SEO it’s often hard to change your thinking…and expand it past just looking at keywords and more at demographics.

      Thanks for your feedback, Rob

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