Autoresponder

An autoresponder is a program that automatically emails out a preset message in response to a triggering event. A common triggering event is receipt of an inbound email. Autoresponders are a great email marketing tool, as you can use them to send out sales information and letters, confirm receipt of a customer’s email, and even follow up with past customers on important sales milestones (”…now that you’ve had a few months to try out my great product…”).

The best part? Once you create your autoresponder content, you just set it and forget it — leaving you more time to focus on growing your business rather than running it.

Some web hosts offer autoresponders for a fee. You can also set up your own autoresponders using an application with features that allow you to manage your email lists and set up multiple autoresponder series. To find out about the autoresponder service we recommend, visit iContact.