Backend By The IMC Team | Posted February 23rd, 2009

Backend products are products that in some way relate to whatever you are already successfully selling. For example, if your website sells a puppy training eBook, some good backend products would include leashes, treats, clickers, kennels, and dog toys.

Backending is also extremely profitable because it builds on the relationship you have already established with your customers. You know they are interested in puppy training because they paid for the eBook, so there’s a very good chance they will also be interested in your puppy training merchandise.

With backend products it’s vital that you stay on target. Don’t start adding new backend products willy-nilly that don’t relate to your established business relationships. Leashes and clickers are appropriate products to sell on the back end — used hockey equipment is not.

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