InternetMarketing.com » Glossary

first fold

The IMC Team — Fri, 29 Jan 2010 01:13:10 +0000

The first fold of your website is the part that’s visible without scrolling to visitors when they first arrive. It is the most valuable real estate on your site. This is what your visitors are looking at as they decide whether they want to stay on your site or go to another.

The first fold of your website needs to be strategically designed so that it clearly communicates the biggest, most compelling benefit you have to offer your visitors.

Smartphones

The IMC Team — Thu, 28 Jan 2010 18:04:20 +0000

Smartphones are basically cell phones on steroids. They allow you to make phone calls and do a whole lot more. Smartphones typically have advanced day planners built into them as well as Internet access and the ability to download mobile apps that enable the user to easily use and navigate some of the ‘Net’s most popular games and websites. Most smartphones even allow you to do things normally associated with regular computers, such as creating and editing Word documents.

The most popular smartphones right now are Blackberries, iPhones, and Droids, and more are coming on to the market every day.

eBay app

The IMC Team — Thu, 28 Jan 2010 18:00:05 +0000

An eBay app is a mobile application you use on your smartphone to gain mobile access to eBay. You can use your eBay app to buy or sell items or monitor your listings via your smartphone. eBay apps are available for all the major smartphone brands, such as iPhone, Blackberry, and Droid.

Mobile app

The IMC Team — Thu, 28 Jan 2010 17:45:56 +0000

A mobile “app,” or application, is a software program you download on to your smartphone to increase the number of different ways you can use it. For example, you can download a Google mobile app that lets you use the search browser right on your phone. Or you could download a Facebook app that makes it easy for you to surf the popular social networking site.

There are thousands of apps available for the different smartphones out there, such as games, email, social networking apps, GPS apps, even nifty apps that will turn your smartphone into a virtual Star Wars light saber. Chances are very good that if you own a smartphone, you already have a number of mobile apps that you can’t live without.

Membership Site

The IMC Team — Tue, 24 Feb 2009 00:21:18 +0000

A membership site is one that people must sign up and/or pay to join. While some content on a membership site might be available to all visitors, usually the really good stuff is kept “behind the curtain” and made available to members only.

WordPress Plug-in

The IMC Team — Tue, 24 Feb 2009 00:15:52 +0000

A WordPress Plug-in is a piece of software that has been designed to integrate seamlessly with an existing WordPress site without any need for the site owner to mess with the code at all. There are hundreds of WordPress plug-ins offering a wide array of features.

You can find plug-ins that allow the following to your site: Google Analytics, Google AdSense, an e-commerce store, a forum, or any number of features. You can even use a WordPress Plug-in to turn your site into a paid membership site.