first fold By The IMC Team | Posted January 28th, 2010
The first fold of your website is the part that’s visible without scrolling to visitors when they first arrive. It is the most valuable real estate on your site. This is what your visitors are looking at as they decide whether they want to stay on your site or go to another.
The first fold of your website needs to be strategically designed so that it clearly communicates the biggest, most compelling benefit you have to offer your visitors.
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