Search Engine By The IMC Team | Posted February 23rd, 2009
Search engines help people find information and websites online. When a searcher types descriptive words (or “keywords”) into a search engine, the search engine finds a list of sites with content related to that search. And next to checking email, using search engines is the most popular online activity. (In fact, 90% of all Internet searches starts using a search engine like Google.)
Different search engines use different algorithms to index and categorize websites, so searchers can find more results using the same keywords in different search engines. Search engine databases store details about millions of sites, including specific web page addresses (URLs and IP addresses) and content information.
Having a high search engine ranking is essential if you want to make sure your site gets maximum exposure! When deciding how to rank your site, search engines will look at factors like how many websites are linking to yours, what words your site uses most, and the amount of useful web pages you include. Search engine marketers make sure their sites satisfy these criteria… so that people who are looking for what they offer can find them!
The three most popular search engines are:
- Yahoo!
- Windows Live (formerly MSN)
We recommend you focus your search engine marketing efforts on Google if you’re just getting started. Google is definitely the king of the search engines with over 60% of the search-engine market share.
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