Testimonial By The IMC Team | Posted February 23rd, 2009
A testimonial is essentially a recommendation of your product or service by someone who has used it before. And testimonials can be a powerful sales and marketing tool. For one thing, a good testimonial can help establish your credibility in the eyes of potential customers, particularly when they aren’t familiar with your or your products. Credibility testimonials show that other people have used your product with positive results and also show them what they can expect to achieve. Good testimonials also act as a personal recommendation for your products.
Testimonials can be written and recorded as audio or video which you can then post on your website. Not all testimonials are created equal, however. Regardless of the medium used, the most effective testimonials give specific, concrete examples of how your product helped them. If using written testimonials, including the testimonial-giver’s photograph helps bring the testimonial to life.
If you’ve just launched your website, and haven’t made any sales yet, consider giving away free copies and ask the recipients to review it for you. That’s a great way to get some powerful testimonials right out of the gate.
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