Tracking By The IMC Team | Posted February 23rd, 2009
Tracking or keeping tabs on how visitors interact with your site and promotions is essential to maximizing your sales and profits. You can — and should — also track the effects of any new strategies you use so you can make adjustments where necessary. “Tracking your results” allows you to…
- Track how visitors interact with your site — including where they enter and leave your site, how many people visit your site, how long they stay on your site, and the path they take when they move through your site.
- Track the effectiveness of your email campaigns — including the number of people who click through from an email promotion to your website, and how many of those people buy something as a result.
- Track your sales conversion rates — so you can see how sales increase or decrease as a result of changes made to your site design or salescopy
… and much more.
Tracking arms you with the valuable information you need to improve your sales process and make sure you’re getting the highest possible return on your investment. Tracking tools can be free or paid, but one of the best tracking tools on the market is absolutely free — Google Analytics. This web analytics program uses a small piece of code you add to your web pages to track every movement a visitor makes on your site, then it organizes the tracking data into easy-to-read reports.
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