Transactional email By The IMC Team | Posted February 23rd, 2009
Transactional email refers to any email you send that relates to a transaction or relationship-building with your opt-in list. For example, customer service emails, billing or account information, shipping details, and order confirmations are all types of transactional emails.
These emails are a great opportunity to provide more information about your product or service so you can build relationships with your list. And transactional emails also perfect opportunities to upsell and increase the revenue of a transaction by suggesting additional products your customers might be interested in.
Transactional email marketing is also highly profitable! That’s because your email list is made up of people who want to hear from you. Your opt-in email list already expressed an interest in what you have to offer when they gave you permission to email them. That makes them far more responsive to offers included in your transactional emails.
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