USP Unique Selling Proposition By The IMC Team | Posted February 23rd, 2009
A USP is a marketing term that stands for “unique selling proposition.” Having a good USP is crucial to maximizing your sales because it outlines the most important benefits your product or service offers. A good USP tells your customers what they’ll gain by purchasing your product. A description of your products does NOT make a good USP.
To determine and fine-tune your product’s USP, ask yourself what is it that makes your product stand out from the competition’s. What is the main selling point of your product? For example, if you’re selling toasters, what makes your toaster different from the thousands of others out there? Why would anybody buy your toaster instead of your competitors’? The answer is your USPs!
Some famous examples of USPs include FedEx’s promise to “Get it there overnight” — something that no other mail carrier could do when they first broke into the marketplace and made a name for themselves.
Domino’s Pizza used the USP angle of guaranteed “30-minute delivery or it’s free!” They didn’t even TRY to sell you on the quality of their pizza, because they guaranteed fresh, hot pizza at your door in 30 minutes or you didn’t pay. And that USP made them stand out from all the other pizza joints in town.
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Good post but I was wanting to know if you could write a litte more on this subject? I’d be very grateful if you could elaborate a little bit further. Appreciate it!